Marketing Director

Location: California

Join to apply for the Marketing Director role at Fitt Insider
.

Fitt Talent Partners is a specialized recruitment firm for top health and wellness companies.

We’re filling this role for a client, a innovative gut health supplement company.

Overview

As our Marketing & Partnerships Director
, you’ll drive marketing strategies that grow our reach, strengthen brand positioning, and optimize customer acquisition and retention. You’ll lead our influencer program, optimize paid media performance, secure podcast partnerships, and manage PR efforts. You’ll collaborate closely with the Creative Director to ensure cohesive branding and impactful storytelling.

Responsibilities Influencer & Affiliate Marketing

• Build and scale our influencer program with credible social media influencers in the wellness and gut health space.
• Identify, engage, and negotiate partnerships with influencers, content creators, and brand ambassadors.
• Set up and manage affiliate accounts to track campaign performance and ensure a strong ROI.
• Develop influencer briefs in collaboration with the Creative Director to ensure visual and messaging consistency across platforms.

Manage our Performance Advertising Agency

• Work with our advertising agency to optimize paid campaigns on Meta, Tik Tok, Google, and other platforms.
• Analyze ad performance and provide insights to develop ad campaigns and new ad creative that maximize customer acquisition and retention.
• Identify opportunities for web development that improve paid performance advertising results.
• Collaborate with the Creative Director to ensure all creative and messaging align with brand strategy, visual identity, and audience insights.
• Provide monthly reports to senior management summarizing influencer marketing, paid media, podcast advertising, and PR performance.
• Use data-driven insights to refine strategy and optimize campaign outcomes.
• Optimize website and landing pages to maximize conversions and customer retention.
• Plan and execute strategic campaigns, including seasonal sales (e.g., Black Friday, Amazon Prime Day).
• Coordinate conference presence, sponsor ships, and in-person events to amplify brand visibility and customer engagement.

Podcast Outreach & Strategic Placement

• Identify and secure podcast advertising opportunities and sponsor ships aligning with our target audience.
• Track and report on podcast advertising performance and ROI.
• Arrange guest appearances for our co-founders on high-impact, relevant podcasts.

Manage our PR Agency

• Manage and direct our PR agency to secure high-value media placements aligned with strategic marketing objectives.
• Measure PR effectiveness, providing insights for ongoing strategic optimization.
• Cultivate relationships with media, journalists, and podcast hosts to reinforce brand storytelling.

Social Media & Email Marketing

• Collaborate with the Creative Director and social media team to shape and refine social media and email marketing strategies.
• Review and refine content, design, and segmentation for emails, ensuring engagement and conversions.
• Track performance and surface insights to help optimize content strategy and community growth.
• Amplify high-impact content – including UGC, influencer content, podcast and PR placements – across all digital platforms.

Requirements

• 8+ years in marketing, with experience in influencer marketing, performance advertising, PR management, and brand partnerships.
• Proven success working with influencers in the health & wellness space.
• Strong knowledge of affiliate tracking platforms and campaign ROI analysis.
• Experience working with paid ad agencies on Meta, Tik Tok, and Google.
• Ability to analyze PR impact and integrate it with other marketing channels.
• Excellent negotiation and relationship management skills.
• Comfortable working in a fast-paced, high-growth environment.
• Proficient in using analytics tools (e.g., Meta Ads Manager, Google Analytics, affiliate platforms) to extract actionable insights and guide campaign evolution.
• Experience collaborating with brand and creative leads and agencies to execute high-impact campaigns.

Seniority level

• Director

Employment type

• Full-time

Job function

• Marketing

Industries

• Wellness and Fitness Services
• Retail Health and Personal Care Products

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