Senior Product Marketing Manager

Base Pay Range

$/yr - $/yr

By joining Bio‑Techne, you’ll join a company with a powerful and positive purpose of enabling cutting‑edge research in Life Sciences and Clinical Diagnostics. Bio‑Techne, and all of its brands, provides tools for researchers to further treat and prevent disease worldwide.

We are seeking a strategic and results‑driven Senior Product Marketing Manager for the instrument focused portfolio at Bio‑Techne. The role will report into the Sr. Director of Product Marketing and will be responsible for leading global marketing efforts for our Immuno Assay portfolio. This individual will develop and execute go‑to‑market strategies, drive customer engagement, and support commercial success across key immunoassay product lines, including Simple Plex, Multiplex platforms and related consumables.

This role requires strong cross‑functional leadership, deep market and technical knowledge, and a passion for translating complex science into compelling messaging that resonates with researchers in academic, biotech, pharma, and clinical sectors. This position is available as a fully remote opportunity.

• Develop and own the global marketing strategy for the immunoassay portfolio, aligned with business objectives.
• Craft compelling value propositions, competitive positioning, and messaging frameworks.
• Design, build and execute high‑impact go‑to‑market campaigns to drive revenue growth in key customer segments.
• Lead the development and execution of strategic multi‑channel integrated marketing plans to acquire and convert new customers and engage, retain, and grow existing customers.
• Conduct market research, customer interviews, and competitive analysis to identify trends, gaps, and opportunities.
• Translate customer needs into actionable insights that inform product and marketing decisions.
• Act as the global product and market expert, providing in‑depth knowledge of market trends and dynamics, competitive landscape, and critical market success factors.
• Lead campaign development for new product launches and demand generation initiatives in collaboration with regional marketing and commercial teams.
• Work closely with digital marketing, brand and marcom teams to ensure seamless execution of marketing programs.
• Partner with R&D and product management to guide new product development and lifecycle management.
• Collaborate with product management and scientific applications teams to develop and promote high‑value content including testimonials, seminars, webinars, posters, and sales tools for new and existing products.
• Develop and deliver product launch toolkits that provide impactful new product messaging and education to our commercial teams.
• Develop relevant content across the marketing funnel; deploy via multiple channels that align with customer journeys.
• Maintain campaign/program KPI and metrics dashboards, perform pipeline analysis and analyze demand generation trends regularly reporting on the effectiveness of marketing activities and adjust tactics as needed.
• Manage marketing budgets and optimize the promotional mix on campaigns/programs to achieve a high return on investment.

• Bachelor’s degree in Biology, Biochemistry or related discipline; advanced degree or MBA preferred.
• 10 years of experience in the life sciences industry with at least 5 years in a product marketing function.
• Experience in product marketing for immunoassays and within clinical or pre‑clinical sectors is highly desirable.

• Ability to develop and communicate the unique value and promise that Bio‑Techne products offer to life‑science research customers.
• Ability to understand, integrate and synthesize insights across customers, competitors, business areas and markets to inform customer‑centric campaigns.
• Ability to develop and execute multi‑channel customer‑centric marketing programs to achieve business objectives.
• Experience in developing successful lead generation initiatives using multi‑channel strategies to drive funnel fulfilment.
• Ability to work effectively in a fast‑growing, highly collaborative environment.
• Demonstrated ability to get…