Brand Marketing Specialist

Location: California

Brand Marketing Specialist – Los Angeles

Are you a beauty lover who lives and breathes K-Beauty? Do you have a passion for discovering new products, understanding market trends, and bringing brands to life? If yes — we’d love to meet you.

We are looking for a Brand Marketing Specialist to join our growing team in Los Angeles.

In this role, you will work directly with leading K-Beauty brands
, manage product launches, ensure compliance, support retail execution, analyze market performance, and help shape how Korean beauty brands expand in the North American market. This position requires a strategic thinker who understands market dynamics, follows beauty trends closely, and can build well-structured GTM strategies.

What You’ll Do Brand Communication & Coordination

• Serve as the main liaison with K-Beauty brand partners in Korea.
• Communicate product information, marketing assets, timelines, and pricing.
• Adapt working hours as needed to coordinate with Korea time zone.

New Launch (GTM) Planning

• Create launch calendars, SKU plans, and positioning strategies.
• Prepare product highlights, competitive advantages, and retail selling points.
• Coordinate cross-functional teams for a smooth GTM execution.

Brand Execution

• Maintain consistent brand visual identity across all channels.
• Support POP materials, display design, color charts, and retail fixtures.
• Participate in offline activations and retail merchandising support.

Market & Sales Performance Analysis

• Analyze GMV, sell-through, inventory trends, customer behavior, and product performance.
• Provide monthly data-driven insights and optimization recommendations.
• Identify growth opportunities based on performance metrics.

Competitive Research

• Track competitor launches, promotions, pricing, and market activity.
• Deliver actionable competitive insights.

Social Media Support

• Provide content direction to the social team based on brand goals and market trends.
• Support Tik Tok/Instagram campaign planning
• Assist sales with launch presentations, training materials, and buyer decks.
• Help build quarterly product assortment plans and promotional strategies.

What We’re Looking For (Must-Haves)

• A genuine passion for beauty — especially K-Beauty
• Strong data analysis skills (Ability to interpret GMV, sell-through, replenishment trends, pricing analysis, and market insights)
• 5+ years of experience in beauty / brand management / marketing
• Strong understanding of product launch processes, compliance basics, and documentation
• Excellent communication and cross-functional coordination skills
• Ability to work flexible hours for Korea communication
• Willingness to travel for shows, brand visits, and retail support

Why Join Us

• Work closely with top K-Beauty brands
• Exposure to Tik Tok Shop, Ulta Beauty, etc
• Creative, and passionate beauty team
• Fast growth opportunities and real ownership
• Opportunities to attend global beauty events (Cosmoprof, K-Beauty Expo)

If you’re passionate about beauty, excited about K-Beauty, and want to grow in a fast-moving industry — we’d love to connect.

Apply now

Let’s build something beautiful together.

Seniority Level

Mid-Senior level

Employment Type

Full-time

Job Function

Marketing and Sales

Industries

Personal Care Product Manufacturing

Location:

Los Angeles, CA. Salary: $113,000 - $158,000.

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