Director of Communication Admissions

Director of Communication for Admissions

Job Title Director of Communication for Admissions

Posting Number

Posting Number S1562P

Pay Range

The compensation for this appointment will range from $85,000 to $95,000 annually and reflects what California Baptist University reasonably expects to pay for this staff appointment. Actual compensation may vary based on the qualifications and experience of the applicant, as well as market conditions. In addition to wages, CBU offers a robust suite of employee benefits.

Summary

The Director of Admissions Communication is responsible for leading the Admissions Communication team to develop, implement and execute strategic marketing and communication plans for the Traditional Undergraduate, Online Undergraduate, Graduate (online and on campus) and International Admissions Offices. This position is responsible for leadership & direct management of CRM strategies (Salesforce & Marketing Cloud), creating and implementing an electronic communications and social media plan for each admissions cycle, editing and assisting in the production of admissions marketing materials and ensuring that both internal and external web and publication content related to all Admissions is up-to-date and relevant for prospective students and families.

ESSENTIAL DUTIES AND RESPONSIBILITIES include the following. Other duties may be assigned.

• Provide direct supervision and leadership to the Admissions Communication team including various communication specialists and student workers who are responsible for the outbound communication to all prospective undergraduate, graduate and international students both online and on campus.
• Oversee all Admissions Offices’ marketing and communication efforts. This includes collaborating with each department to develop a comprehensive communication plan for prospective students at every stage of the recruitment process.
• Spearhead day-to-day operations in Marketing Cloud to maximize available technology and meet enrollment goals.
• Collaborate with the Admissions Operations team to uphold data integrity and systems.
• Collaborate with the CBU Marketing & Communication Division in the creation and updating of marketing collateral.
• Coordinate the accurate and timely execution of print, email, SMS and telephone outreach and marketing campaigns.
• Report and assess the success of various recruitment campaigns using analytics from Marketing Cloud, JRM and university web site, and adjust the campaigns as a result of the data analysis.
• Conduct market research to determine the best messaging for marketing campaigns.
• Serve as a member of the Admissions Office leadership team and is responsible for participating in big picture strategic decision making and assisting in devising and actualizing strategies that will allow California Baptist University to accomplish its enrollment goals.
• Collaborate with the schools and colleges to develop a unique communication plan for each school or college that better markets their academic programs and complement the overall communication plan.
• Manage, maintain, and expand as appropriate, the Admissions websites and social media accounts. Recommending and executing cutting-edge, interactive digital content and compelling social media campaigns.
• Create key messaging and copy that can be used consistently across all integrated marketing channels.
• Meet regularly with the CBU Marketing & Communication Office to plan for future and assess current marketing campaigns. Provide oversight and strategic direction for the admissions call center.

Directly supervises employees. Carries out supervisory responsibilities in accordance with the organization’s policies and applicable laws. Responsibilities include interviewing and training employees, planning, assigning and directing work; appraising performance; disciplining employees; addressing complaints and resolving problems.

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative…