Marketing and Digital Communications Advisor

Join the Clean Energy Revolution

Become a Marketing and Digital Communications Advisor at Southern California Edison (SCE) and build a better tomorrow. In this role, you’ll lead innovative marketing strategies that impact both business and residential customers. You’ll manage a diverse portfolio of Public Safety Power Shutoff (PSPS) and wildfire communications programs, ensuring seamless execution and alignment with business objectives. Your efforts will enhance the customer experience through multi-channel campaigns, driving engagement and delivering meaningful results.

You will strategically utilize the power of our dynamic marketing technology stack to deliver automated communications journeys and best-in-class customerড়ে experiences. You’ll collaborate with cross‑functional teams, leveraging data‑driven insights and SCE’s Martech stack to optimize automated marketing efforts, improve customer engagement, and track performance metrics.

With a budget ranging from $5–10 MM, you’ll support strategic campaigns and regulatory mandates, working closely with external partners and the California Public Utilities Commission (CPUC). As an Advisor
, your work will help power our planet, reduce carbon emissions, and create cleaner air for everyone.

• Develop the Public Relations and Analyst Relations strategies to improve engagement, brand awareness, and accountability for impact.
• Utilize technical skills and marketing expertise to develop, implement, and optimize automated marketing program campaigns and collect marketing requirements from stakeholders, converting them into technical requirements for IT groups based on the existing capabilities of SCE’s marketing technologies.
• Oversee project management execution for marketing communications activities including campaigns and content that supports theouring customer journey and aligns to the selling process.
• Oversee the development of marketing communications campaigns by understanding media coverage and industry trends and developing fresh story ideas to propel SCE forward.
• Manage and supervise campaigns, ensuring that they are executed within the guided framework and that the campaign complies with the organization’s marketing plans and objectives.
• Monitor key metrics to measure the effectiveness of our communications efforts and to make data‑driven decisions to improve our strategy.
• Shape and oversee strategic marketing communication plans, including developing plans in line with other business initiatives, communicating plans internally, and securing leadership approvals.
• Review analytics and customer feedback to proactively identify and improve the experiences and satisfaction of our customers.
• Work in collaboration with product or program owners, responsible for all aspects of strategic campaign development, measurement, and execution of SCE’s marketing, digital, and customer lifecycle nurture programs.
• Achieve operational efficiency via effective implementation plans (e.g., optimal channel mix, targeted communications, relevant offers, relevant messaging).
• Ensure the protection of all physical, financial, and cybersecurity assets, and properly access and manage private customer data, proprietary information, confidential medical records, and other highly sensitive information in accordance with the highest standards of conduct and integrity.

• Seven or more years of experience in marketing communications.

• Bachelor’s Degree or higher in Marketing, Business, Communications, or a related field.
• Experience implementing automated offer management using Salesforce Marketing Cloud or an equivalent enterprise‑grade multi‑channel marketing hub.
• Vendor management experience.
• Experience with multi‑channel marketing strategy and planning (media, banner, radio, etc.) driven by sophisticated analytics and dataេទ modeling.
• Utility or other highly regulated industry experience.
• Experience with enterprise marketing software – Salesforce Marketing Cloud, Hub Spot, Marketo, Adobe Experience Cloud or a cloud alternative.
• Ability to work independently and in a fast‑paced environment.

• This position’s work…