Marketing Manager - Sales Enablement

Description

This position can be based out of our St Louis, MO New Castle or Allentown, PA or Clinton, MD Office

Arch Key is one of the nation’s largest privately held specialty trade installation and integrated facility service companies. We are a leader in designing, building and maintaining electrical, technologies and specialty systems. We’re the POWER behind making the improbable possible.

We’re electrifying the nation, energizing the future and bringing communities to life like never before. What we do today shapes the vision of tomorrow. Our work impacts lives long after the building is done. This means we are committed to building in ways that are not just technologically advanced, but sustainable, scalable and equitable by all. We’re not just energizing infrastructure, we’re energizing careers, communities, and the future.

Made up of the brightest minds in the industry, our team is our greatest asset, bringing knowledge, skills, and experience to every project. This is more than a call to join us, it’s an invitation to be part of a visionary journey, to grow with us as we scale.

The Marketing Manager is responsible for developing and executing strategic marketing initiatives that drive brand awareness, lead generation, and revenue growth for Arch Key Solutions. This role leads content development, digital marketing, sales enablement, and pursuit marketing efforts while serving as a steward of the company’s brand across all platforms and customer touchpoints. Partnering closely with Business Development, Sales, Preconstruction, and Estimating teams, the Marketing Manager translates market insights and customer needs into compelling messaging, growth campaigns, and pursuit strategies, in alignment with all Company policies, procedures, values, key objectives and regulations.

This role involves strategic thinking and hands-on leading with strong project management skills, a passion for storytelling, and the ability to align marketing initiatives with measurable business outcomes

• Drive sales enablement efforts by equipping Business Development teams with the content, tools, and insights needed to win work.
• Oversee proposal strategy and development, ensuring submissions are compelling, consistent, and on brand.
• Collaborate across departments to identify gaps, improve processes, and create a smoother path from opportunity to win.

• Creates compelling, high-quality marketing content, including advertisements, case studies, infographics, presentations, and marketing collateral that attracts target audiences and clearly communicates Arch Key Solutions’ value proposition and market positioning.
• Develops, manages, and continuously optimizes web and digital content to drive engagement, ensuring all updates are accurate, relevant, SEO-informed, and aligned with brand standards.
• Leads and maintains integrated content and social media calendars, overseeing the production of engaging blog articles, social media posts, infographics, and case studies; monitors digital and social media trends and recommends strategies for continuous improvement.
• Serves as a steward of the Arch Key Solutions brand, ensuring consistent visual, messaging, and digital identity across all platforms, materials, and customer touchpoints.
• Conducts market research with prospective audiences and collaborates with Business Development to develop buyer personas, customer insights, and market intelligence.
• Partners with Business Development to plan, execute, and optimize growth marketing campaigns, including email marketing, pay-per-click (PPC), and social media campaigns.
• Collaborates with Business Development and Sales leadership to…