Senior Sales Representative; Traditional trade

Senior Sales Representative (Traditional trade)

Job Title:

Senior Sales Representative (Traditional trade)
Posting

Start Date:

17/10/2025

Job Summary:
The Sales Representative will be responsible for driving sales growth, expanding distribution channels, and maintaining strong relationships with customers. This role plays a key part in achieving sales targets, promoting products, and ensuring high levels of customer satisfaction in assigned territories or channels.

• Achieve monthly and yearly sales targets as assigned.
• Manage and expand customer base in designated areas (e.g., HORECA, Traditional Trade, Modern Trade, Food Service)
• Build and maintain long-term relationships with existing and new customers.
• Present and promote food & beverage products to customers and distributors.
• Negotiate prices, promotions, and trade terms to close sales effectively.
• Coordinate with internal teams (logistics, marketing, finance) to ensure smooth order fulfillment.
• Conduct regular market visits to monitor competitors’ activities, market trends, and customer feedback.
• Prepare daily, weekly, and monthly sales reports to management.
• Support product launch activities and promotional campaigns.
• Handle customer complaints and ensure prompt problem resolution.

• Bachelor’s degree in Business Administration, Marketing, Food Science, or related fields.
• Minimum 1–3 years of experience in sales (preferably in FMCG or Food & Beverage industry).
• Good communication, negotiation, and presentation skills.
• Service-minded, result-oriented, and able to work independently.
• Strong interpersonal skills with a proactive and positive attitude.
• Good knowledge of sales process and customer management.
• Able to travel and work in the field regularly.
• Proficiency in Microsoft Office (Excel, PowerPoint, Word).
• Own a car and a valid driving license (preferred).
• Basic English communication skills will be an advantage.

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