Digital Marketing Coordinator - WALA; GDM Group

DIGITAL MARKETING COORDINATOR - WALA (GDM) Gray Media Group

Join to apply for the Digital Marketing Coordinator role at Gray Media.

Gray Media, or Gray, is a multimedia company headquartered in Atlanta, Georgia, formally known as Gray Television, Inc. The company is the nation's largest owner of top-rated local television stations and digital assets serving 113 television markets that collectively reach approximately 36 percent of U.S. television households. The portfolio includes 77 markets with the top-rated television station and 100 markets with the first and/or second-highest-rated television station, as well as the largest Telemundo Affiliate group with 43 markets totaling nearly 1.5 million Hispanic TV households.

The company also owns Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Gray's additional media properties include video production companies Raycom Sports, Tupelo Media Group, and Power Nation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios.

WALA FOX
10 News is the most-watched local media organization in the Mobile/Pensacola market, producing the most hours of live news, weather, and original programming in English and Spanish for the Gulf Coast. The main studio is in Mobile, Alabama, with a bureau in Orange Beach. Living along the Alabama/Florida Gulf Coast offers an amazing lifestyle experience, with classic southern charm, historic neighborhoods, downtown entertainment districts, and strong economic growth in shipbuilding and aviation.

The area features sandy beaches, tourism, food, and entertainment, creating one of the most diverse television markets in the country.

Gray Digital Media (GDM) in Mobile, AL, is looking for a smart and energetic Digital Marketing Coordinator to assist in building multi-platform, digital-centric ad campaigns tailored to fit our clients’ goals and objectives.

• Work with Multimedia Sales Managers and the Management team as a secondary contact for multi-platform, digital marketing strategy, understanding client goals, and optimizing success through research and analysis.
• Develop media plan recommendations, buy summaries, and campaign measurements to achieve Key Performance Indicators (KPIs) and Return on Ad Spend (RoAS).
• Assist with developing and presenting media recommendations that include the reason/benefit for tactics used, along with investment and deliverables to internal and external clients.
• Serve as an essential part of the account services team that includes Multimedia Sales Managers, Media Executives, Sales Assistants, and the Gray Digital Media AdOps Team. Coordinating and interfacing with additional GDM resources may be required based on need.
• Participate in client-facing calls with Multimedia Sales Managers and/or Media Executives.
• Assist with client onboarding, gathering, and/or developing campaign creative.
• Take the lead on optimization strategies for digital campaigns using back-end campaign analysis and provide recommendations based on data (using GDM's data reporting tools, Google Analytics, and more).
• Stay up-to-date with emerging trends and identify areas of development within emerging markets.
• Help develop and present concise reporting decks highlighting the success of campaigns and recommendations for future campaigns.
• Promote positive working relationships within the department, the company, and the vendor community.

• 2+ years in media/advertising with a focus on digital and multi-platform campaigns.
• BA/BS degree preferred.
• Experience working in both B2B and B2C environments.
• Outstanding written and verbal communication skills.

If you feel you’re qualified and want to work with a great group of people, visit (Use the "Apply for this Job" box below). type in the job title, station call letters, or click on "apply now", upload your resume, cover letter, and references. Current employees who are interested in this position can apply through the Gray-TV Ulti Pro self-service portal.

WALA-TV…