Brand Manager

Located in Seattle, Skinny Dipped was founded by a mom and daughter and two best friends after realizing that nothing is more important than time spent with the ones you love. Starting out of their kitchen, the four women created Skinny Dipped: thinly dipped chocolate almonds that are exceptionally good-for-you and ridiculously delicious. We’re proud to remain a women‑led company driven by the belief that healthy snacking should make both you and your body happy.

We’re looking for a strategic, insight‑driven Brand Manager to steward the Skinny Dipped brand and product portfolio, manage key projects, and support smart sustainable growth. In this role, you’ll blend creativity with analysis - translating consumer insights, category trends, and business data into powerful strategies that grow our brand, elevate our presence at retail, and fuel innovation.

If you love collaborating cross‑functionally, building a long‑term pipeline while managing day‑to‑day execution, and working in a fast‑paced, entrepreneurial culture - you’ll thrive here.

• Develop annual brand plans with clear objectives, strategies, and KPIs that ladder up to company growth goals
• Generate consumer and customer insights to inform portfolio decisions, innovation pipelines, and go‑to‑market strategies
• Evaluate item‑level performance and recommend product renovations or SKU rationalization
• Build a long‑term innovation pipeline, including business cases for future launches
• Identify whitespace opportunities through consumer research, trend tracking, and competitive analysis
• Partner closely with R&D to guide the innovation funnel, manage the stage‑gate process, and lead commercialization meetings
• Lead channel strategy, price pack architecture, and promotional strategy development

• Own consumer research initiatives and deliver clear, actionable findings to leadership
• Monitor brand performance and category trends to identify opportunities and threats
• Lead monthly State of the Business updates—summarizing brand and competitor insights, opportunities, and wins
• Analyze media, consumption, and market data to tell a compelling, insight‑driven story
• Serve as the voice of the consumer to inform decisions across the business
• Support ad hoc analytical and insight needs as they arise

• Bring consumer and category insights to guide planning, positioning, and creative strategy
• Brief internal teams and external agency partners to develop integrated campaigns across paid, owned, and earned channels
• Support execution of integrated marketing plans—ensuring Skinny Dipped shows up consistently and vibrantly across all touchpoints
• Track and report on brand health metrics, including awareness, consideration, purchase intent, household penetration, and more

• Partner with Sales to develop compelling retailer stories rooted in data and insight
• Translate consumer and category insights into clear recommendations for assortment, shelf strategy, and channel‑specific tactics
• Build launch decks and customer‑facing materials for new items and categories
• Leverage data to inform shelf placement, pricing, and strategic opportunities across channels

• Prior brand management experience in CPG; food & beverage strongly preferred
• Strong proficiency with syndicated data platforms (SPINS, Circana, IRI, Nielsen preferred)

• Sharp business acumen with a holistic understanding of how brand, consumer, category, and retail come together
• Strong analytical skills - you know how to translate data into clear, actionable stories
• Confident communicator who can influence and collaborate across teams
• Strategic thinker who can also manage details and drive projects to completion
• Organized, proactive, resourceful, and energized by a fast‑paced, high‑growth environment

• Annual performance bonus
• Equity opportunity
• 401(k)
• Paid parental leave
• Paid time off to volunteer
  
  Wellness & technology stipends
• Fun, entrepreneurial culture with room to grow and make an impact

We’re a female‑founded success story. This…