Social Media Manager

# Social Media Manager (46416)
Mitchell - Mobile, AL 36617## Overview Salary Range $24.04 - $24.04 Hourly Position Type Full Time Job Shift Mon-Fri 8am-4:30pm some evenings & Sat.

Education Level4 Year Degree## Description

TITLE:

Social Media Manager DATE WRITTEN:
October 8, 2026

DEPARTMENT:
Marketing and Development SUPERVISED BY:
Communications Manager STATUS:
Exempt/Full-Time
** Mission Contribution:
** To strengthen awareness, understanding, and support of the agency’s mission by creating and managing engaging social media, video, and digital content that depicts its programs and services, community impact, and the individuals it serves.
** Function:
** Creates, produces, and manages compelling digital content that advances the agency’s communications and marketing goals. Responsible for developing and maintaining social media presence, producing photo and video content, and translating initiatives, events, and success stories into engaging digital storytelling. Requires a strong knowledge of social media platforms, video production, photography, graphic design, digital content trends, and audience engagement.
** Essential Functions**:·
** Social Media Management:
** Develop, schedule, publish, and monitor content across social media platforms in coordination with the Communications Manager. Maintain an active and engaging social media presence consistent with the agency’s mission, brand standards, organizational voice, and communications strategy.·
** Content Strategy & Planning:
** Develop social media and digital content calendars that support organizational priorities, campaigns, programs, services, events, fundraising initiatives, and community outreach efforts.·
** Video Production/Photography:
** Conceptualize, script, shoot, edit, and produce engaging short- and long-form video content and photographs for social media, websites, presentations, events, recruitment, and other needs.·
** Digital Storytelling**:
Identify and develop compelling stories that demonstrate the impact of Goodwill Gulf Coast and highlight the people, programs, businesses, donors, partners, and communities that make the mission possible.·
** Content Creation:
** Create graphics, reels, short-form videos, promotional materials, presentations, digital advertisements, and other visual content for social media and digital communications.·
** Platform Management:
** Stay current with emerging social media platforms, features, trends, algorithms, content formats, and best practices. Recommend new approaches and opportunities to increase audience engagement/reach.·
** Community Engagement:
** Monitor social media channels, respond to comments and messages as appropriate, and foster positive relationships with followers, local social media influencers, and community members.·
** Analytics & Reporting:
** Monitor and analyze social media and digital content performance, including reach, engagement, audience growth, video views, website traffic, and other relevant metrics. Provide regular reports and recommendations to the Communications Manager.·
** Leadership**:
Act as a positive role model for employees in all aspects of professional performance. Maintain adherence to all company policies and procedures.
** Skills, knowledge and abilities:
** 1. Excellent written and verbal communication, including proofreading and editing skills.
2. Strong graphic design skills with a demonstrated eye for aesthetics and detail.
3. Outstanding organizational skills with ability to manage multiple projects/deadlines in a fast-paced environment.
4. Strong knowledge of social media, content formats, audience engagement strategies, and digital media trends.
5. Demonstrated ability to create compelling, mission-focused video content for social…