Brand Marketing Manager - Wine Innovation

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We’re a family-owned company with a 90+ year legacy, that’s consistently recognized as a Glassdoor “Best Places to Work.” We have
130+ brands in our total alcohol beverage portfolio including wine, malt, spirits, and ready-to-drink beverages. We’re home to the #1 wine and spirits brands in the U.S.

- Barefoot Wine & High Noon and are the official sponsors of the NFL, NHL, UFC, and PGA of America.

View our Corporate Values and Mission Statement here.

A Taste of What You'll Do

Are you ready to make a significant impact in brand marketing? Join our team as a Brand Marketing Manager, where you will lead multiple initiatives that drive business growth and innovation. We are seeking a creative and strategic thinker to manage new brand introductions and optimizations, ensuring alignment with brand objectives and company growth targets. With complete responsibility for the business review of assigned brands, you will craft marketing plans consistent with profit objectives, while overseeing the day-to-day management of the A&P budget and supporting the Director in P&L management.

As a pivotal player in brand development, you'll contribute to BSP creation and guide partners in applying these elements to develop names, packaging, and liquid propositions. Your expertise will ensure all communications align with the Brand Universe, as you work tirelessly to optimize brand architecture and consumer experiences. With a keen understanding of KPIs, you'll drive improvement in business performance and lead Agile Roadmap initiatives.

Collaborate with internal and external teams to develop commerce marketing tools that align with brand strategy, effectively managing trade-offs to enhance brand health and profitability. Your insights will shape the Go-To-Market strategy, partnering with sales and distributors to ensure seamless execution. Conduct market visits to evaluate activation tools, gather feedback, and identify emerging trends and opportunities across channels.

With a strong grasp of consumer psychology and behavior, you'll translate data into actionable insights, developing innovative marketing methods and recommending test and learn parameters. As the key contact for SMEs, you'll manage marketing programs to reach target consumers, enhancing brand equity through strategic placement. Your contributions to Brand Story, Creative Platform, and Comms Strategy will inspire breakthrough thinking and creative execution.

What You'll Need

• Master's degree plus 3 years of brand marketing or new brand development experience reflecting increasing levels of responsibility; OR Bachelor’s degree plus 5 years of brand marketing or new brand development reflecting increasing levels of responsibility.
• Required to travel up to 50% of the time in-market and at team collaboration weeks in order to perform job duties.
• Knowledge of the retail and on-premise channels.
• Experience managing multiple external agencies.
• Strong analytical & financial acumen.
• Ability to influence management, lead cross-functional teams, and work through others.
• Ability to effectively manage competing priorities and operate with a sense of urgency.
• Required to travel to company offices, sites, and/or meeting locations for onboarding, training, meetings, and events for development, department needs, and business delivery up to 5% of the time, with or without reasonable accommodation. This may be in addition to travel requirements, if applicable, as listed in this job description.
• Required to be 18 years or older. This may be in addition to other age requirements, if applicable, as listed in this job description.

How You'll Stand Out

• Master's degree plus 5 years of brand marketing or new brand development reflecting increasing levels of responsibility; OR Bachelor’s degree plus 7 years of brand marketing or new brand development, reflecting increasing levels of responsibility;.
• Experience launching or introducing new brands or line extensions.
• Experience Managing a P&L.
• Experience working in an agile environment.
• Solid understanding of 3-tier distribution system.

To view the full job…