Brand Marketing Manager, Wine Innovation

Job Req

Job Type: Full-time

Work Category:
Hybrid Telecommute, Hybrid Telecommute

Application Close Date: 11/20/2026

Sponsorship:
Not Available

Compensation: $124,800 - $187,200

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We're a family-owned company with a 90+ year legacy, that's consistently recognized as a Glassdoor 'Best Places to Work.' We have 130+ brands in our total alcohol beverage portfolio including wine, malt, spirits, and ready-to-drink beverages. We're home to the #1 wine and spirits brands in the U.S.

- Barefoot Wine & High Noon and are the official sponsors of the NFL, NHL, UFC, and PGA of America.

View our Corporate Values and Mission Statement here.

Location:

Must be willing and able to be based in Modesto, CA (Requires 3 days per week onsite) OR Dallas, TX (Requires 4 days per week onsite)

As a Brand Marketing Manager, Wine Innovation for GALLO, you will help shape the future of wine by participating in the development, testing and management of new-to-world brands and products. In this highly visible role, you will drive brand-building initiatives that create meaningful business impact while ensuring brand strategies support growth, profitability, and long-term portfolio health.

Working closely with cross-functional teams, agency partners, sales organizations, distributors, and subject matter experts, you will translate consumer insights, market trends, and competitive intelligence into actionable marketing strategies. You will play a key role in developing go-to-market plans and integrated marketing programs that strengthen brand equity and drive commercial results.

Success in this role requires a balance of creativity, strategic thinking, financial acumen, and brand management. You will manage multiple initiatives simultaneously, oversee marketing investments, support P&L management, and continuously evaluate performance to identify opportunities for optimization. Through collaboration, innovation, and a deep understanding of consumer behavior, you will help bring new brands and experiences to market.

• Master's degree plus 3 years of brand marketing or new brand development experience reflecting increasing levels of responsibility; OR Bachelor's degree plus 5 years of brand marketing or new brand development reflecting increasing levels of responsibility.
• Brand Management Experience.
• Required to travel up to 50% of the time to designated business locations and to support in-market expectations in order to effectively perform essential job responsibilities.
• Knowledge of the retail and on-premise channels.
• Experience managing multiple external agencies.
• Strong analytical & financial acumen.
• Ability to influence management, lead cross-functional teams, and work through others.
• Ability to effectively manage competing priorities and operate with a sense of urgency.
• Excellent written & verbal communication skills.
• Required to travel to company offices, sites, and/or meeting locations for onboarding, training, meetings, and events for development, department needs, and business delivery up to 5% of the time, with or without reasonable accommodation. This may be in addition to travel requirements, if applicable, as listed in this job description.
• Required to be 18 years or older. This may be in addition to other age requirements, if applicable, as listed in this job description.

• Master's degree plus 5 years of brand marketing or new brand development reflecting increasing
• levels of responsibility; OR Bachelor's degree plus 7 years of brand marketing or new brand
• development, reflecting increasing levels of responsibility;.
• Experience launching or introducing new brands or line extensions.
• Alc Bev industry experience.
• Solid understanding of 3-tier…