Head of YouTube; Strategy, Scripting & Team Lead

We're hiring a Head of You Tube to lead Richard Yu's channels and creative team. Richard teaches people how to build businesses selling digital and physical products through "AI Arbitrage"

Our immediate goal is to grow the business channel from ~90,000 to 200,000+ subscribers in six months and bring average views per video above 100,000. These are aggressive goals. We want someone excited by that challenge, with a clear approach to choosing what to make, testing ideas and getting good videos out consistently.

You'll grow the top of the funnel by reaching new viewers who fit our audience. You'll also plan content for viewers who are getting to know Richard, learning about our offers and deciding whether to buy. Ultimately, we want this channel to grow the business, so views and subscribers need to translate into an audience we can serve.

You'll be responsible for what we make, why we make it, how we package and produce it, and whether it worked. You'll work directly with Richard and the leadership team to set direction, goals and KPI's and lead, hire and manage a creative team underneath.

This is a senior creative strategist and operator role.

You will write first-person, long-form scripts yourself, as well as review and improve other writers' work. You should be equally comfortable setting channel direction, giving specific feedback and getting videos published.

• Strategy and ideation: own the channel's growth goals, metrics and KPIs. Turn them into a clear plan for topics, formats and ideas, based on what our audience cares about and what we can learn from videos that perform well above their channel's usual results. Plan videos that bring in new viewers, build trust and help the right people take the next step.
• Testing and learning: build structured tests with a clear hypothesis, a useful comparison and defined success measures. Decide which tests are worth running, make sense of the results and apply what you learn to the next videos.
• Packaging: titles, thumbnail concepts and briefs, A/B tests, and repackaging decisions informed by CTR, retention and traffic sources.
• Scripting: write full scripts when needed, and edit and quality-check every script before Richard films it. Build strong hooks, story structure, pacing, curiosity and payoffs that keep people watching. Deliver the title's promise in a natural voice, with concrete examples and verified claims.
• Production: give editors specific feedback from the first cut, set clear standards and make sure each video meets them.
• Analytics: review what worked, what didn't and what to change next. Track subscriber growth, views and audience quality alongside the channel's contribution to leads and sales, working with the wider marketing team. Be clear about which results we can attribute to You Tube and where we’re still making assumptions.
• Team: hire, onboard and manage editors, designers and writers. Coach people to improve and write procedures and checklists that help the team make good decisions independently.

You have a deep passion for You Tube (storytelling and psychology), and an understanding of channel growth. You can explain why a topic, format, title, thumbnail or script works: what earns the click, what keeps someone watching and what makes them return. You can turn that understanding into work that performs.

You are excited about taking on ambitious goals and being responsible for the results. You track progress honestly, work out what's holding us back and come with ideas for fixing it. You learn quickly, ask for feedback and change your approach when the evidence calls for it.

Strong business judgment, an understanding of marketing funnels and experience in Infopreneurship, online…