ST-EUSTACHE - Senior Manager - Revenue Operations; RevOps

ST-EUSTACHE - Senior Manager - Revenu Operations (Rev Ops)

We are looking for a Senior Manager, Revenue Operations (Rev Ops) to play a foundational role at the heart of CAS Financing’s growth.

You will join a fast-growing Quebec-based B2C company operating in Quebec and Ontario under multiple brands, powered by a high-volume digital acquisition model generating tens of thousands of leads each year, and a customer journey that combines human interactions, structured sales processes, and conversational AI tools.

The role exists in a context where several core Rev Ops initiatives are already underway (architecture, Hub Spot, data & reporting). These initiatives are a starting point, not the destination.

You will have the autonomy and accountability to challenge the status quo, make the necessary trade-offs, and evolve the revenue engine toward a robust, scalable model aligned with CAS’s future activities.

Build and govern CAS Financing’s revenue system. You will be responsible for making the key structural decisions required to evolve the funnel, CRM governance, and data into a high-performing, scalable, and durable model aligned with business objectives.

Reporting to the VP, Marketing and Technologies, you will act as the central point of alignment and decision-making between Sales, Marketing, and Technology teams.

• Optimize, structure, and maintain CAS’s revenue funnel from lead to sale.
• Clarify customer lifecycle stages and the criteria for lead qualification, disqualification, prioritization, and recycling.
• Formalize and maintain Marketing–Sales SLAs and lead handoff rules.
• Identify systemic friction points and prioritize the highest-impact initiatives.

Ensure shared definitions that are stable and clearly understood across the organization.

• Lead CAS’s Rev Ops architecture, including end-to-end processes, commercial engagement tools (SMS, email, telephony), business rules, and their operational implementation in systems.
• Own Hub Spot governance, ensuring the CRM accurately reflects the operating model, business priorities, and Rev Ops standards across the organization.
• Drive the evolution of Hub Spot as a core component of the revenue system, including:
  • pipelines, properties, objects, and workflows,
  • assignment, scoring, and automation rules,
  • data discipline, quality, and traceability mechanisms.
• Make trade-offs and prioritize changes to preserve simplicity, overall coherence, and architectural scalability.

• Define the official performance indicators for Marketing, Sales, and Rev Ops.
• Build or oversee dashboards to manage funnel performance.
• Identify gaps between CRM data, corporate reporting, and field reality, then implement the required fixes.
• Ensure data reliability and integrity across Hub Spot, Power BI, the data warehouse, and other sources.

• Analyze overall funnel performance: conversion, cycle times, velocity, contact rate, appointments, and sales.
• Diagnose funnel bottlenecks and lead the highest-leverage optimization initiatives.
• Measure the impact of changes to processes, automations, and rules.
• Act as an analytics reference for leadership by translating complex insights into clear, structural decisions.

• Ensure operational coherence and alignment between Marketing, Sales, and Technology.
• Mediate point of views between branch-level needs and CAS’s overall operating model.
• Temporarily frame Sales Operations standards, while ensuring the Rev Ops role doesn’t get trapped in day-to-day field execution.
• Contribute to defining the Sales Operations function with a view to a future hire within the Sales team.
• Manage and challenge external partners (Rev Ops agency, data integrator, AI agents).

• 8+ years of relevant experience in Rev Ops, Sales Ops, Marketing Ops, CRM, or Growth Operations.
• Strong understanding of funnels spanning marketing, sales, and operations, including performance and velocity drivers.
• Solid experience defining KPIs, reporting, data governance, and process automation.
• Hands-on…