Country Manager

Location:

Remote:
Toronto, Canada
Compensation: C $140,000 - C $160,000 annually (depending on experience) + Competitive variable

Sprint Ray is seeking an experienced and entrepreneurial Country Manager, Canada to lead and scale the company’s business across the region. This role will have full ownership of regional strategy, commercial execution, and financial performance, with a primary focus on Canada.

The Country Manager, Canada will be responsible for driving revenue growth through distribution partnerships and strategic alliances, while ensuring alignment with Sprint Ray’s global objectives.

This is a highly autonomous, senior leadership role requiring strong commercial judgment, relationship-building skills, and hands‑on execution. The ideal candidate brings deep knowledge of the Canadian market, proven P&L leadership, and experience building and scaling businesses in a dynamic environment.

P&L Ownership

• Own and manage full P&L responsibility for the Canadian market, including revenue growth, cost management, forecasting, and profitability
• Develop and manage annual operating plans, budgets, and forecasts aligned with global targets

Regional Strategy & Leadership

• Define and execute Sprint Ray’s Canadian go-to-market strategy, including market prioritization, channel mix, and customer segmentation
• Serve as the senior regional leader and primary point of accountability for Canadian business performance

Market Expansion & Growth

• Identify and execute new growth opportunities across Canada, including market expansion and strategic partnerships
• Drive adoption of Sprint Ray’s digital dentistry solutions across labs, clinics, DSOs, universities, and key opinion leaders (KOLs)

Channel & Partner Management

• Build, develop, and manage distributor and channel partner relationships to ensure strong execution and alignment
• Lead contract negotiations, pricing strategies, and partner performance management

Marketing & Brand Development

• Partner with global marketing teams to develop regionally relevant campaigns, events, and initiatives
• Ensure consistent brand positioning while adapting messaging to local market dynamics

Performance Management & Reporting

• Establish KPIs and reporting cadence to track regional performance, pipeline health, and partner effectiveness
• Lead regular business reviews and provide updates to executive leadership

Cross-Functional Collaboration

• Work closely with global sales, marketing, finance, operations, and customer success teams to ensure seamless execution
• Support customer success initiatives, manage escalations, and ensure high levels of customer satisfaction

Leadership & Representation

• Act as Sprint Ray’s senior representative in Canada, engaging with key customers, partners, and industry stakeholders
• Represent the company at industry events, conferences, and key meetings

• Bachelor’s degree required; MBA or advanced degree preferred
• 10+ years of progressive leadership experience in sales, general management, or business unit leadership
• Proven experience managing regional or country-level operations, preferably within Canada
• Strong background in distribution-based sales models; medical device, dental, or capital equipment experience strongly preferred
• Demonstrated success owning and managing P&L responsibility
• Fluent in french (preferred)

• Strong business and financial acumen, including forecasting, budgeting, and performance optimization
• Entrepreneurial mindset with the ability to build and scale operations in a developing market
• Exceptional leadership, communication, and negotiation skills, with experience engaging executive-level stakeholders
• Deep understanding of Canadian business culture, provincial…