Strategy Manager, Influencer Marketing

Canada

At Viral Nation, we specialize in building social‑first ecosystems for brands to connect with the modern consumer journey. Our integrated solutions align strategy, talent, media, and technology with culturally relevant creativity to scale the world’s fastest‑growing digital brands. Viral Nation offers a fluid, creative, and growth‑oriented environment that will support your ambitions to apply your talents in an open, collaborative, and fast‑paced culture.

Our ability to stay at the forefront of the industry has fuelled our success and will guide us in paving the path forward. We’re driven to push boundaries and think beyond today to deliver strategies, and we’re just getting started.

While we continuously exceed our goals, we need your help – our success is only as great as our people. Strong performance leads to high expectations, and we must keep raising the bar!

This role is a strategic leadership position responsible for developing and executing impactful marketing strategies, primarily within the influencer marketing space. The ideal candidate will possess a strong background in agency or in‑house marketing, with proven experience in proposal development, campaign management, and team leadership. This individual will be adept at translating data into actionable insights, collaborating effectively with internal and external stakeholders, and driving high‑quality outputs within a fast‑paced environment.

Excellent communication, organizational skills, and a deep understanding of the digital landscape are essential for success in this role.

• Develop integrated strategies for potential and existing clients, collaborating with executives and senior leadership.
• Oversee proposal development: identifying gaps, refining structure and flow, streamlining content, and ensuring inclusion of key elements.
• Develop and implement methods and frameworks to enhance the team’s strategic thinking and content creation.
• Lead collaborative work sessions, synthesize output, and present confidently internally and externally.
• Translate data (qualitative and quantitative) into actionable strategies, identifying research gaps.
• Ensure internal alignment and rally stakeholders behind strategic recommendations.
• Provide strategic leadership, introduce relevant processes, tools, and training.
• Lead creative brainstorms with stakeholders and clients.
• Manage the Strategy team: including hiring, onboarding, training, workflow planning, project coordination (including RFPs), and day‑to‑day management.
• Maintain up‑to‑date proposal templates, asset banks, and a database of proposals and projects.
• Foster a positive team culture, provide counsel, and oversee work quality and client transitions.
• Share learnings, best practices, and industry insights.
• Guide decision‑making and provide counsel to internal and external stakeholders, including ELT.
• Promote innovation by sharing new tools, processes, and industry news.
• Oversee timelines and guide multiple projects and departments.
• Interpret RFPs and delegate tasks effectively.
• Continuously seek process efficiencies.

• Bachelor’s degree/diploma in Communications, Marketing, PR, Business, or equivalent experience.
• 8+ years of agency/in‑house experience in marketing strategy, creative accounts, or influencer marketing (2‑3 years specifically in influencer marketing preferred).
• Experience developing creative strategies for RFPs/pitches and coordinating/ideating strategic campaigns across internal/client/partner teams.
• 2+ years of team and project management experience.
• Proven ability to conduct quantitative/qualitative research, analyze data, and translate insights into actionable strategies across various digital channels (omnichannel experience preferred).
• Excellent communication (written, verbal, presentation), interpersonal, and organizational skills, with the ability to work under pressure and meet tight deadlines; proficiency in Google Workspace and Microsoft Office.

This role has an annual salary range of $120,000 to $140,000
. This range reflects the full scope and progression of the role, from building capability to operating with sustained impact at a higher…