Product Led Growth Marketing Manager

About Cupix

Cupix is a leading provider of 3D reality capture and spatial intelligence solutions, serving construction, facility management, and engineering markets. We've achieved impressive growth over the past few years, doubling our revenue year-over-year. Our flagship platform Cupix Works serves mid‑market and enterprise clients, while our new SaaS product Cupix Vista is poised to democratize 3D reality capture for a broader market including architects, engineers, surveyors, and SMB construction companies.

We’re seeking a Product Led Growth Marketing Manager to spearhead the commercial launch of Cupix Vista in 2026 and build our PLG engine from the ground up. This role will be instrumental in our expansion strategy, initially focusing on Cupix Vista’s go‑to‑market and eventually scaling PLG methodologies across our entire customer portfolio. You’ll work directly with our VP of Marketing and Product Owners and have significant autonomy to build and execute growth strategies that drive our ambitious customer acquisition goals.

• Lead the commercial launch strategy for Cupix Vista in 2026, transitioning from beta to full market release
• Develop and execute PLG playbooks for onboarding, activation, and conversion optimization
• Create and manage in‑product marketing campaigns and user journey touchpoints
• Design and implement free trial strategies to maximize user acquisition and conversion

• Own the implementation and optimization of Customer.io for lifecycle marketing and user engagement
• Leverage Amplitude for product analytics, user behavior analysis, and conversion funnel optimization
• Build comprehensive dashboards and reporting systems to track PLG metrics and campaign performance
• Conduct A/B tests across user journeys, messaging, and product experiences

• Develop targeted acquisition strategies for architects, engineers, surveyors, and SMB construction markets
• Create vertical‑specific marketing campaigns and messaging frameworks
• Build and optimize digital marketing funnels across multiple channels (SEM, content, social, partnerships)
• Collaborate with product team to identify and resolve activation and adoption barriers

• Develop PLG strategies for eventual application to existing Cupix Works customer base
• Create scalable processes and systems to support rapid user base growth
• Partner with sales team to optimize product‑qualified lead (PQL) handoff processes
• Build competitive intelligence and market positioning strategies for new market segments

• User Acquisition:
  Monthly active users, trial sign‑ups, organic growth rate
• Activation & Engagement:
  Time‑to‑value, feature adoption rates, user engagement scores
• Conversion:
  Trial‑to‑paid conversion rates, upgrade rates, revenue per user Retention:
  Churn rates, NPS scores, customer lifetime value
• Growth Efficiency:
  Customer acquisition cost (CAC), LTV:
  
  CAC ratios, payback periods
• Pipeline Contribution:
  Product‑qualified leads generated, pipeline velocity, revenue attribution

• 4–7 years of experience in growth marketing, preferably in B2B SaaS
• Proven track record launching and scaling PLG initiatives with measurable results
• Hands‑on experience with Customer.io (or similar lifecycle marketing platforms), Amplitude (or similar product analytics tools), Hub Spot (or similar) and
• Strong analytical skills with proficiency in SQL, data visualization tools, and statistical analysis
• Experience marketing to technical audiences (architects, engineers, construction professionals preferred)
• Bachelor’s degree in Marketing, Business, Engineering, or related field

• Advanced proficiency with marketing automation platforms and product analytics tools
• Strong skills and experience with data analysis and reporting
• A/B testing methodology and statistical significance understanding
• CRM reporting and lead scoring
• Basic understanding of APIs and technical integrations

• PLG strategy development and execution
• Conversion rate optimization and funnel analysis
• Content…