Senior Consultant, Industry Marketing – Public Sector and Health

Position

Description:

CGI's Canadian Marketing & Communications team is looking for a Senior Consultant, Industry Marketing with demonstrated Canadian public sector marketing expertise and hands on experience using AI enabled tools and emerging agentic AI concepts to support national go to market priorities.
This 1 year contract will focus primarily on public sector marketing across Canada, including provincial and municipal governments, with health as a related area of focus. The successful candidate will bring a strong understanding of how to market technology, consulting, and business transformation solutions to Canadian public sector audiences, along with practical experience using AI enabled tools and emerging agentic AI concepts to improve market intelligence, campaign planning, content development, stakeholder briefings, sales enablement, and executive presentations.
Our mission is to provide an integrated approach to raise market awareness, enable business development, and help grow CGI's business in Canada. This role will support the development and execution of go to market strategies and campaigns for public sector and health across Canada, while providing business development support to senior leaders and client facing teams.
This role reports to the Vice President, Marketing & Communications for CGI's Canadian Operations and works closely with the Director of Industry Marketing, Canada, senior business leaders, industry experts, marketing and communications teams, and business development stakeholders across Canada.
This all encompassing role will see you work with multi disciplinary marketing and communications teams, industry experts from around the world, and senior business development leaders. The successful candidate will have the opportunity to showcase their public sector marketing expertise, executive presence, strong storytelling skills, practical AI fluency, and ability to bring fresh thinking to a national marketing mandate.
If you are a driven, curious, and proactive person who likes to take on responsibility, build trusted relationships with senior stakeholders, deliver high quality work, and explore new ways to use AI to improve marketing impact, this could be the perfect role for you.

Your future duties and responsibilities:

. Develop and execute the go-to-market strategy for public sector and health in Canada, with a primary focus on provincial and municipal government, in collaboration with key industry experts and stakeholders in Canadian business units, global teams, and marketing and communications teams.
. Continuously refine the vision, overall story, messaging, and go-to-market strategies aligned with market needs, the competitive environment, CGI global and Canadian priorities, and the evolving needs of public sector clients across Canada.
. Significantly contribute to the strategic planning cycle by developing industry landscape outlooks, identifying key public sector trends, and highlighting CGI services and solutions that meet the current and emerging needs of the market.
. Apply generative AI and emerging agentic AI concepts to improve public sector go to market planning, campaign development, market research, content creation, sales enablement, stakeholder briefings, executive presentations, and performance analysis, using CGI approved tools and responsible AI practices.
. Design, test, and document repeatable AI enabled marketing workflows that help the team work faster and smarter, such as market scans, campaign briefs, stakeholder preparation, competitive analysis, content versioning, event planning, and executive presentation development.
. Monitor Canadian public sector trends, policy priorities, technology modernization themes, procurement signals, competitive positioning, and market opportunities using both traditional research methods and AI enabled intelligence gathering.
. Work in collaboration with the external communications team to develop and execute effective external Mar Com plans that build CGI's brand, differentiate CGI from competitors, and attract public sector and health clients.
. Work with the internal communications team to develop and…