Marketing Specialist

Moto Canada is a national, not-for-profit industry association representing manufacturers and distributors of motorcycles, scooters, ATVs, side-by-side (ROVs), and the broader powersports sector across Canada. As the voice of the industry, Moto Canada plays a key role in advancing public policy and regulatory frameworks that promote safety, environmental responsibility, innovation, and sustainable growth.

Working at the intersection of industry, government, and regulators, Moto Canada collaborates with policymakers, standards bodies, and member organizations to influence legislation, ensure compliance, and support industry-wide initiatives across Canada and internationally.

Moto Canada is seeking a Marketing Specialist to lead the organization's digital marketing, social media, website content, and event promotion initiatives.

Reporting to the leadership team, this role will be responsible for creating compelling content, managing Moto Canada's online presence, supporting industry and government affairs communications, and driving engagement across members, stakeholders, and the broader powersports community.

The successful candidate will combine creativity with strong digital marketing expertise, including social media management, website content development, CRM utilization, campaign analytics, and event marketing. This is a highly collaborative role that requires excellent communication skills, strong attention to detail, and the ability to manage multiple projects in a fast-paced environment.

Bilingualism in English and French is considered a strong asset, and occasional travel within Canada is required.

• Oversee and manage website content, creative assets, updates, and overall presentation.
• Create and manage content for Moto Canada's social media accounts, including industry, event, brand, and government affairs communications.
• Develop and maintain an organic social media content calendar.
• Create engaging digital content that builds brand awareness, community, loyalty, and audience participation.
• Serve as a brand ambassador at trade shows, industry events, and online.
• Build excitement and engagement for Motorcycle and Powersports Shows and the Moto Canada Connect brand.
• Develop online marketing campaigns to promote events, increase attendance, and support member and stakeholder engagement.
• Establish campaign objectives and measurable performance indicators, including website traffic, audience growth, engagement, conversions, and event-related results.
• Monitor campaign performance and recommend opportunities to improve reach and effectiveness.
• Develop quarterly reports on marketing and social media KPIs.
• Create annual and quarterly marketing plans across multiple digital and communication channels.
• Understand and leverage CRM tools and stakeholder databases to support targeted marketing, communications, audience segmentation, and engagement tracking.
• Ensure CRM and marketing information is organized, current, and effectively used to strengthen communications.
• Prepare rider- and association-facing materials, including newsletters, press releases, event communications, and digital updates.
• Monitor social media trends, best practices, platform developments, and competitive activity.
• Engage internal and external stakeholders to grow Moto Canada's digital reach and online community.
• Work closely with third-party marketing, public relations, and creative agencies.
• Support content creation at events, including photography, video, interviews, and on-camera communications as required.

• Five or more years of experience in digital marketing, social media, email marketing, content marketing, paid media, or a related area.
• Experience managing website content and coordinating…