Manager; Demand Gen); Performance Marketing

Position: Performance Manager (Demand Gen) (Performance Marketing )
Performance Manager (Demand Gen)
Job Details    Role:  Performance Manager (Demand Gen)
Department:  Performance

Job Location:

Remote (Canada)
Role Type:  Full-Time, Permanent

Hours:

Monday - Friday 9AM-5PM (in your timezone, flexible hours)
Compensation:  $93,000 - $131,000 CAD + Profit Sharing (after 1 year of employment) + Benefits
Role Availability:  This posting is for an existing vacancy at Thrive Digital
As a company that values inclusion and diversity, Thrive seeks individuals of all backgrounds and experiences to apply for this position.
About Thrive  Thrive is a leading full-funnel digital marketing agency supporting growth for some of North America's most ambitious companies. We evolve our services through disciplined learning, continuous improvement, and close partnership with our clients - regularly assessing what works, what doesn't, and where to raise the bar.
Our mission is to help companies grow sustainably. To do that, we've built deep expertise across performance marketing, brand marketing, digital design, and data and measurement, managing more than $5 billion USD in advertising spend over the past decade. Our work spans startups, scale-ups, and enterprise organizations, including Alo, Zoom, Slack, Uber, Asana, Masterclass, Snapchat, Change.org, and lululemon.
Our culture values curiosity, accountability, and thoughtful problem-solving. We challenge our teams to grow and take ownership of their work while respecting boundaries and long-term sustainability. Thrive is a place where experimentation is encouraged, learning is continuous, and people are supported to do high-quality work they're proud of — together.
The Opportunity  This is a build-and-grow moment. We're expanding our performance practice around demand generation, and the work comes with a portfolio most marketers only get to admire from the outside — think category-defining B2B software and technology brands, the kind of companies whose products you already use and whose growth story is still being written. You won't just be running campaigns for them;

you'll be the strategic partner helping them figure out how demand generation compounds into pipeline, market share, and durable growth. That means owning the questions that actually move a business: how do we reach the right buyers earlier, turn intent into qualified pipeline, and build a lead engine that scales as they do? The tactical craft matters — funnel design, lead quality, CPL and lead-to-opportunity performance — but here it's in service of something bigger: shaping how some of the most ambitious brands in tech grow.

If your best work has been measured in ROAS, purchases, or app installs, this likely isn't your fit. But if you think about demand gen as a growth strategy, not just a channel, let's chat.

The Role  Joining the Performance department (performance marketing) as our Performance Manager, you'll be responsible for driving project excellence in Performance Programs by implementing growth strategies, solving complex problems, and fostering team development to ensure that Thrive remains an industry leader in performance marketing. You'll oversee the success of some of our highest priority brands and partnerships, ranging from household names through to brands that are in early growth stages.

You'll also be a key contributor to product innovation and project growth initiatives, working amongst a collaborative team to continuously improve our product and service.
Your focus will of responsibilities will be:
Domain:  Recognized as a leader in performance marketing at Thrive, you solve client challenges with innovative solutions, advocate for team member career growth, and contribute to agency-wide thought leadership in your area of expertise.
Example:
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