Integrated Marketing Lead

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for an Integrated Marketing Lead based in Canada.

In this fully remote role, you will lead integrated marketing initiatives designed to strengthen brand visibility, drive audience engagement, and accelerate business growth within the AI and Web3 ecosystem. You will take ownership of B2B social media channels, influencer partnerships, selected partner campaigns, and the brand's presence at industry events. Combining strategic thinking with hands‑on execution, you will develop compelling campaigns that connect enterprise decision-makers, industry thought leaders, and technology builders.

You will also contribute to growth marketing strategy, using performance insights to optimize paid campaigns and generate measurable results. Working closely with cross‑functional teams, you will ensure consistent messaging and alignment across all marketing activities. This is an exciting opportunity to shape the marketing presence of an innovative technology ecosystem while leveraging AI tools to improve creativity, efficiency, and campaign performance.

• Plan, develop, and execute integrated marketing campaigns from initial concept through implementation, optimization, and performance measurement.

• Support product launches, partner announcements, and strategic initiatives through coordinated social media, influencer, paid advertising, and event campaigns.

• Manage daily social media operations and content creation across relevant channels, including Linked In, X, You Tube, and emerging platforms.

• Develop and maintain a consistent social media content calendar, establishing recurring formats and content series to ensure a strong and engaging brand presence.

• Write, edit, and adapt compelling content for different platforms and audiences, including enterprise decision-makers, business media, and technology professionals.

• Establish and maintain channel‑specific brand voice guidelines to ensure consistency across all digital communications.

• Monitor social conversations, audience sentiment, and industry trends, translating insights into actionable content strategies and sharing relevant feedback with Product and other internal teams.

• Develop and grow the You Tube channel by defining its content roadmap, coordinating publishing activities, and optimizing content for reach and engagement.

• Organize and manage online community events, including X Spaces, and amplify executive communications across social media in collaboration with Communications and leadership teams.

• Build and manage a B2B influencer marketing program, identifying relevant thought leaders, negotiating paid partnerships, managing budgets and contracts, and coordinating external agencies.

• Coordinate influencer content and activations around product launches, campaigns, and industry events, measuring their contribution to brand awareness and engagement.

• Support event marketing initiatives, overseeing brand visibility through merchandise, on‑site activations, creative promotional activities, and influencer engagement.

• Manage the brand’s digital presence before, during, and after events to maximize awareness, participation, and audience engagement.

• Lead selected partner marketing initiatives with enterprise customers and ecosystem partners, including joint announcements, customer success stories, case studies, and co‑marketing campaigns.

• Coordinate partner campaigns across owned marketing channels, including social media, You Tube, and X Spaces, ensuring alignment with partner priorities and messaging.

• Contribute to growth marketing strategy, working closely with external contractors responsible for day‑to‑day paid advertising…