Job Description & How to Apply Below
Our No Patient Alone mission unites a passionate, smart, dedicated team of developers, designers, data scientists, health professionals and business leaders. As a PE-backed company, with substantial success, awards and customer roster in place, you will be joining a seasoned team well-respected for its thought leadership and consultative approach to building long-term partnerships within the pharmaceutical, life sciences and healthcare ecosystem.
The Role RxPx is seeking a Demand Marketing Manager to drive pipeline growth and market awareness for our digital health solutions within the life sciences industry.
This role will own end-to-end demand generation programs, including digital campaigns, paid acquisition, website conversion optimization, and marketing automation programs that generate qualified leads for the commercial team.
The ideal candidate is data-driven, hands‑on, and comfortable operating across the full demand funnel — from awareness to sales‑qualified opportunities.
This role is open to candidates in Canada.
Key Responsibilities Demand Generation Strategy Develop and execute integrated demand generation strategies targeting pharmaceutical, biotech, and healthcare organizations
Create campaigns to drive qualified pipeline for enterprise sales
Define target audience segments (pharma brand teams, patient support program leaders, digital health teams)
Digital Campaigns & Paid Media Plan and execute multi‑channel acquisition campaigns including:
Linked In Ads
Google Ads
Retargeting campaigns
Sponsored content
Webinars and virtual events
Optimize campaigns to improve:
Marketing‑qualified leads (MQLs)
Website & Conversion Optimization Work directly within the website CMS to improve marketing performance.
Responsibilities include:
Creating and updating campaign landing pages
Improving conversion rates
Running A/B tests on messaging and CTAs
Collaborating with product and content teams to improve messaging
Manage nurture campaigns in marketing automation platforms (Hub Spot)
Build automated workflows that guide prospects through the buyer journey
Implement lead scoring and lifecycle stages
Content‑Driven Campaigns Partner with content and product marketing to launch campaigns such as:
Industry webinars
Thought leadership reports
Conference campaigns
Analytics & Reporting Track and report on marketing performance including:
Campaign ROI
Conversion rates across the funnel
Use insights to continuously optimize marketing performance.
Cross‑Functional Collaboration Work closely with:
Sales & Business Development
Product Marketing
Customer Success
Leadership
Ensure alignment between marketing initiatives and revenue goals.
Qualifications
Required:
5+ years in demand generation, growth marketing, or digital marketing
Experience in B2B SaaS, healthcare, or life sciences marketing
Hands‑on experience managing Linked In and Google Ads campaigns
Experience managing website (Word Press) CMS and landing pages
Strong analytical and performance marketing skills
Experience with CRM (Hub Spot) and marketing automation platforms
Nice to Have:
Experience marketing to pharmaceutical companies or healthcare organizations
Familiarity with healthcare compliance and privacy environments
Experience with account‑based marketing (ABM)
Key Success Metrics: Success in this role will be measured by:
Marketing‑sourced pipeline
Number of qualified leads generated
Conversion rates across the funnel
Campaign ROI
Why Join RxPx Work at the forefront of digital health innovation
Help improve outcomes for patients worldwide
Join a mission‑driven company with a global footprint
Collaborate with teams passionate about transforming healthcare
As the Demand Marketing Manager at RxPx, you would essentially own digital pipeline generation by running campaigns, managing paid ads, optimizing the website for conversion, and supporting the sales team with qualified leads.
Generous vacation and perks
Work Location:
Remote
Build HCP trust in your therapeutic brands.
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