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B2B Events Marketing Manager

Job in Moncton, New Brunswick, Canada
Listing for: Fellow
Full Time position
Listed on 2026-11-04
Job specializations:
  • Marketing / Advertising / PR
    Event Management & Planning, Digital Marketing, Marketing Management, Marketing Strategy
Job Description & How to Apply Below
Own Fellow’s B2B events program across webinars, conferences, and executive dinners from Canada, with Hub Spot and AI expertise. Build pipeline through measurable event marketing.
As Fellow’s first Events Marketing Manager, you will build the program from the ground up. You will evaluate event investments, coordinate cross-functional teams, and report results. The work spans demand generation, promotion, sales alignment, and post-event follow-up.

Key Responsibilities:

Own the annual conferences, webinars, and dinners calendar
Score events using audiences, accounts, costs, and expected pipeline
Manage sponsor ships, vendors, travel, booths, and event logistics
Plan webinar topics, speakers, partners, and production details
Track registrations, meetings, pipeline, revenue, and event ROI
Requirements:
Three to six years in events or related marketing
Experience at a B2B technology company preferred
Experience planning and running in-person or virtual events
Comfort with Hub Spot, marketing automation, and webinar platforms
Ability to travel across North America, including the United States
Bring B2B events, pipeline measurement, Hub Spot, and AI automation skills to Fellow’s growing events marketing program.
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