Influencer Marketing Manager

Heave is a creative agency that turns brands into cultural moments. We combine internet-native content with one of the largest meme and creator distribution networks online (40M+ followers across IG and Tik Tok) to get brands seen by Gen Z and millennia ls. We've run campaigns for Door Dash, Hinge, Netflix, Dunkin', Liquid I.V., Hex Clad, Polymarket and dozens of fast-growing DTC brands and consumer apps.

If you've scrolled past something that made you stop, laugh, and share, there's a good chance we were behind it.

• Build and own Heave's influencer offering end-to-end, from creator sourcing to final ad performance
• Source, vet, and sign creators who can write and perform short-form skits (comedy, POV, storytime, relatable formats) across Tik Tok, IG Reels, and You Tube Shorts
• Negotiate rates, usage rights, whitelisting/Partnership Ads access, and exclusivity
• Brief creators on hooks, angles, and messaging that convert as ads, not just content that gets likes
• Manage multiple client campaigns at once: timelines, approvals, deliverables, and payments
• Partner with client media buyers to launch creator content as Meta Partnership Ads (and Tik Tok Spark Ads), then iterate on what's working
• Track performance (hook rate, hold rate, CTR, CPA, ROAS) and feed learnings back into the next round of briefs
• Grow a scalable creator roster that becomes a long‑term asset for Heave and our clients
• Help sales package and price the offer, and join client calls as the subject‑matter expert

• Experience in influencer or creator marketing, ideally at an agency, creator platform, or fast-growing DTC brand / consumer app
• A track record of creator content that was turned into paid ads. Bring examples, spend levels, and results
• Strong understanding of Meta Partnership Ads / whitelisting, usage rights, and how creative performs in paid social
• A real network of creators and talent managers, and a sharp eye for who can actually perform on camera
• Native fluency in internet culture. You know what's funny on Tik Tok this week and why
• Organized and calm running many creators and clients at once
• Strong negotiator who protects both budget and relationships
• Bonus: experience with comedy/skit creators, Tik Tok Spark Ads, or building a service line from zero

• Performance bonus tied to service‑line growth
• Fully remote (North America)
• Ownership of a brand‑new service line at a profitable, fast‑growing agency
• Work with major brands and the fastest‑growing DTC brands and consumer apps
• Direct access to the founders and a team that moves fast