Growth Marketer, Nino

This position is listed on behalf of a partner company, which manages all applications and next steps. Our partner is looking for a Growth Marketer, Nino based in Canada.

As a Growth Marketer, you will play a key role in driving customer acquisition and scaling a next-generation AI-powered financial planning platform. You will own the growth funnel from initial discovery to qualified consultations, developing and optimizing multiple acquisition channels. Working at the intersection of performance marketing, SEO, AI search, and digital product development, you will have the autonomy to turn ideas into measurable results.

You will collaborate closely with financial advisors, CPAs, sales teams, engineers, and external agencies. This is a hands‑on opportunity in a fast-paced, early-stage environment backed by an established financial technology platform. Your work will directly contribute to making expert tax and financial planning advice more accessible to households.

• Own the end-to-end acquisition funnel, from the first website visit to a completed consultation, defining growth strategies and taking responsibility for performance targets.
• Manage and optimize the website, independently building and testing landing pages, calculators, comparison pages, and conversion-focused experiences using AI-powered coding tools.
• Lead paid acquisition initiatives, primarily through Google Ads, while continuously testing new channels and identifying scalable opportunities.
• Strengthen organic and AI-driven search visibility through SEO, answer engine optimization (AEO), strategic content, comparison pages, customer reviews, and offsite authority-building initiatives.
• Oversee external agencies and ensure that content and search strategies effectively position the platform as a trusted solution for tax and financial planning questions.
• Develop and expand the acquisition partnership with the existing cryptocurrency platform, identifying opportunities to reach relevant users with targeted offers at the right time.
• Improve the conversion rate from booked appointments to completed consultations through better scheduling processes, reminders, lead qualification, and customer journeys.
• Establish reliable attribution and reporting systems, ensuring every consultation can be traced to its acquisition source and that channel performance, customer acquisition costs, and return on investment are accurately measured.
• Build a diversified acquisition strategy in which paid search, organic and AI search, and partnership channels each contribute meaningfully to sustainable growth.

• At least 3 years of experience in growth marketing or performance marketing, ideally within a consumer-focused business offering high-value services through consultation or sales calls.
• Proven experience owning and delivering pipeline or customer acquisition targets for a sales team.
• Strong hands‑on website development and experimentation skills, including building and launching landing pages and optimizing digital experiences independently using AI coding tools.
• Practical expertise in paid search advertising, particularly Google Ads, with a solid understanding of customer acquisition cost (CAC), payback periods, conversion rates, and channel profitability.
• Demonstrated experience growing SEO and AEO initiatives through content creation, comparison pages, search optimization, and offsite authority-building strategies.
• Familiarity with AI-powered search platforms and the ability to improve brand visibility across tools such as ChatGPT, Perplexity, and Google.
• Strong analytical capabilities, with the ability to interpret performance data honestly, account for small sample sizes and longer conversion cycles, and translate insights…