Job specializations:
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Marketing / Advertising / PR
Job Description & How to Apply Below
Drive self-serve acquisition and conversion across digital experiences as a Product Lead focused on B2B SaaS growth in Canada.
This experienced growth product role owns the customer journey from discovery through adoption, paid subscription, and expansion. You will shape product-led growth strategies for web data, developer tools, and AI-powered applications. Success depends on experimentation, analytics, and close collaboration with engineering, design, marketing, customer success, Revenue Operations, and sales teams.
Key Responsibilities:- Own signup, trial, activation, conversion, and expansion funnels
- Lead website and application interface product roadmaps
- Optimize messaging, content, user experiences, and product narratives
- Establish hypotheses, A/B tests, and funnel analysis
- Monitor activation, conversion, revenue, velocity, and PQL metrics
- 5–8+ years in growth or lifecycle marketing roles
- Experience driving acquisition in B2B SaaS businesses
- Understanding of product-led growth strategies and self-serve models
- Strong funnel analytics and customer segmentation capabilities
- Product ownership experience with engineering and design teams
Apply product-led growth, funnel optimization, and experimentation expertise to improve acquisition, activation, conversion, and expansion.
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