B2B Paid Media Specialist

Drive B2B and growing-brand accounts remotely through paid media strategy, budget decisions and conversion measurement at Blacksmith Agency.

This Performance Marketing Specialist owns the strategic direction for a book of clients. You will shape targeting, bidding, creative testing and quarterly roadmaps across major advertising platforms. The position focuses exclusively on paid media, while a separate strategist handles SEO. Your work includes explaining performance clearly when clients ask about the numbers.

• Set targeting and budget direction for client accounts
• Manage Google Ads, Meta, Linked In and Microsoft Ads
• Test creative and optimize bidding across active campaigns
• Build trusted attribution with GA4, tag manager and pixels
• Present performance stories and guide long-term account growth

• At least three years using Google Ads and Meta hands-on
• Campaign-building, management and optimization experience
• Results involving ROAS, CPA or pipeline performance
• Experience working across multiple agency clients
• Clear spoken English on live calls with United States clients

Use paid acquisition expertise and performance analysis to guide B2B client growth from a dedicated remote seat.