CRM Coordinator, GARAGE

Overview

Groupe Dynamite Inc. (GDI) is a Montréal-based, public company of integrated omni-channel brands, designing and distributing accessible, trend-forward fashion for women since 1975.

Our mission of "Empowering YOU to be YOU, one outfit at a time" is brought to life through the GARAGE and DYNAMITE banners and represents the consumer-centric core of GDI's long-standing success as a leading retailer in North America.

Today, GDI operates nearly 300 stores across Canada and the United States, as well as shoppable brand experiences at  and

The Customer Retention team is looking for a CRM Coordinator to support its initiatives focused on driving customer lifetime value, acquisition, and engagement through CRM channels including email, SMS, app push, and others. The team is looking for a candidate who wants to have a real impact on the GARAGE brand, and who is comfortable in a fast-paced environment. The candidate will be involved in our ongoing transformation from a traditional brick & mortar retailer, to an omni-channel leader and tech-first fashion disruptor.

• Manage the CRM Calendar: Develop and maintain the monthly cadence for email, SMS, and app push notifications, ensuring alignment with brand stories, product launches, and seasonal promotions.
• Cross-Functional Briefing: Lead the creation of campaign briefs and collaborate with internal stakeholders to secure high-performing copy, visual assets, and product selections.
• Segmentation Strategy: Collaborate with CRM peers to define audience segments, ensuring the right message reaches the right customer at the optimal time.
• Deployment: Own the day-to-end setup of campaigns within Braze, including template building via drag & drop, link tracking, and scheduling.
• Quality Assurance: Conduct rigorous testing (links and rendering) to ensure a seamless user experience across all devices and platforms.
• Channel Optimization: Ideate and execute A/B and multivariate tests (subject lines, send times, creative) to constantly improve engagement metrics.
• Reporting: Track and monitor daily channel performance; assist in preparing monthly and quarterly "post-mortems" to identify wins and opportunities for growth.
• Market Intelligence: Stay ahead of CRM trends and fashion retail best practices to propose innovative tactics for customer retention.

• Bachelor's degree in Fashion, Digital Marketing, Business Management, E-commerce, or related field.
• One (1) to two (2) years of related work experience is an asset (E-commerce, Merchandising, Digital Marketing, or Retail).
• Experience using a major email marketing platform (i.e., Braze preferred, Klaviyo, or Salesforce); experience in SMS and app push notifications is an asset.
• Strong understanding of the fashion retail industry is a plus.
• Strong organizational and prioritization skills.
• Data-driven and strong problem-solving skills.
• Knowledge of Google Analytics (GA4).
• Experience building emails (using template-based emails) is a plus.
• Bilingualism (French and English) is required for daily communication with suppliers, employees, and stakeholders, both within and outside of Quebec.
• Thrive in the face of change with a strong sense of urgency.
• Build partnerships and prioritize collaboration.
• Be proactive and exceed expected results.

• A comprehensive compensation package that includes performance-driven bonuses.
• A group retirement savings program with employer matching.
• Flexible group insurance with personalized coverage that meets your needs.
• An employee discount at Garage and Dynamite.
• Exclusive private sample sales.
• A flexible vacation policy.
• And more!

No day will be like the last—we aim to be better today than we were yesterday. We are committed to employment equity.