Internet Sales Manager

The IST Manager is responsible for the day‑to‑day management of the Internet Sales Team, including new home sale lead processing, lead qualification, traffic, appointment setting, and follow‑up. The IST Manager will provide support and coaching to IST members and serve as the connection between the IST and the sales teams in all expansion markets including Charlotte, Triad, Raleigh, Coastal, Charleston and OYL.

The IST Manager is responsible for CRM interface (Go High Level – GHL) and knowledge in maximizing lead and traffic opportunities. The IST Manager will have high analytical skills to measure overall performance of leads, traffic, and quality appointments. The IST Manager supports the Leadership Charter – establishes team congruency with the True Difference Culture and demonstrates leadership consistent with the True North Leadership (TNL) Platform.

Demonstrates high levels of team function and ability to execute.

• Establish team congruency with the True Difference Culture
• Demonstrates leadership consistent with the TNL Platform
• True Approach:
  Interactions with Associates, Trades, and Strategic Relationships that consistently reflect the values of the company
• True Actions:
  Daily focus reflects franchise philosophy and synergistic structure including stewardship of resources, congruent leadership, operational excellence, and results-focused execution
• True Acumen:
  Creates enterprise value through client focus, people development, stakeholder relationships, operational discipline, and financial performance
• Demonstrates high levels of team function with other Leaders
• Supports and coaches IST members to help achieve daily, weekly, and monthly goals
• Trains IST members on lead qualifying, appointment setting, follow up, and weekly and monthly reporting
• Trains IST members on True Homes products, salesmanship and market position
• Assists Corporate Partner with IST hiring, onboarding, and training
• Monitors lead response times, lead distribution, and follow-up cadence to ensure every lead is engaged promptly and consistently
• Maintains CRM (GHL) data integrity and ensures leads, appointments, and outcomes are accurately recorded
• Tracks and reports on leads, traffic and appointments (including conversions, goal against budget) on a weekly cadence reporting to Executive and Corporate Partners
• Coordinates appointment hand-offs with market sales teams and provides support for sales in all markets
• Partners with Marketing to share feedback on lead sources, lead quality, and campaign performance
• Provides Corporate Partner with team member performance reports and individual market reports on a weekly, monthly, quarterly, and yearly basis
• Attends weekly meetings with Corporate Partner to review performance and objectives and provides weekly budget tracking
• Utilizes AI for great efficiency in tracking results and reaching clients/brokers
• Coordinates results, workflows, and action plans with Digital Marketing Manager
• Escalates performance, staffing, and process concerns to Corporate Partner
• Performs other duties as needed or required

• Ensures team congruency with True Difference
• Ensures leadership congruency with the TNL Platform
• Monitors IST spend against budget and reports variances to Corporate Partner
• Meets team budget
• Ensures team lead conversion and appointment goals are met
• Supports the IST goal of generating 25% of all True Homes sales

• High school diploma or GED required
• Associate or bachelor’s degree in business, marketing, or related field preferred
• Experience running a call center preferred
• North Carolina and/or South Carolina Real Estate License strongly preferred
• Three to five years of experience in real estate, new home sales, or inside/online sales
• On…