Digital Marketing Strategist

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Are you a digital marketing expert with a strategic mind? Do you excel in planning and execution of growing a business’ online presence? We’re looking for a Digital Marketing Strategist to lead the strategy and day-to-day optimization of our cross‑channel digital marketing engine across programmatic/retail media, social media, email, website, and digital co‑op with brick‑and‑mortar partners. If you thrive in a fast‑paced, collaborative environment and can adapt quickly to changing priorities, we want to hear from you!

We are a growing company and a leading manufacturer of nutritional supplements, dedicated to enhancing the wellbeing of our customers.

This position pays: $90,000 - $115,000/year

• Build and execute full‑funnel plans across Google PPC/Shopping/You Tube, Amazon DSP and sponsored ads, Meta/Tik Tok, email and digital retail media, ensuring channel relevant metrics (CAC, ROAS, NTB%, CVR, AOV) support business goals
• Serve a key role in brand marketing responsibilities collaborating with internal stakeholders and agency partners to optimize campaigns, increase ROAS and drive sales, with the top priority being Amazon
• Lead and execute owned social strategy and provide support for the website, blogs and email initiatives
• Develop and manage effective holistic paid media strategies including search, programmatic and retail media, social advertising channels, and partnerships with influencers and organizations aligned with the brand and business objectives
• Research and identify target audiences, personas and customer journey stages and leverage these to maximize ROI on marketing initiatives
• Identify key market trends, new opportunities, potential challenges and solutions to drive business
• Establish digital marketing KPIs, track results, report on performance and leverage data to inform future strategy
• Assist in developing, managing and reporting on digital marketing budgets. Provide direction to internal and external stakeholders to drive profitable growth, focusing on key metrics such as: ROAS, ACOS, CLTV, CAC, CPM, CPC
• Ensure DSHEA‑complaint (FDA) copy, platform policy adherence and follow FTC advertising guidance
• Lead strategies to leverage AI tools and build brand visibility in LLMs
• You will work a set schedule of Monday to Friday 8:00am – 4:30pm
• Hybrid option available for local candidates; remote option available for non‑local candidates. Our US office is located in Monroe, WA

• Bachelor’s degree in:
  Marketing, Communications or similar
• Minimum 7 years’ of strategic and tactical experience in digital marketing, preferably within the CPG industry, particularly focused on Amazon, Google, Tik Tok and Instagram. Brand side experience preferred
• Demonstrated experience developing and managing effective holistic paid media strategies spanning search (Google Ads/PPC), programmatic and retail media (Amazon DSP) and social advertising channels
• Influencer/affiliate experience including discovery, briefing, negotiations and performance tracking
• Professional proficiency with Microsoft Office (Word, Excel, PPT, Outlook and SharePoint) required
• AI experience with leveraging tools and brand building in LLMs is highly desirable

• Work for a Certified B Corp company who cares about its staff and has a meaningful mission to improve the lives and well‑being of its customers and the planet.
• A chance to work on process improvement initiatives that will play a key role in business growth on Amazon
• A dynamic and collaborative work environment where your expertise makes a real impact

• A competitive total compensation package
• Best‑in‑class benefits because we care about your health and wellness!
• Physical Health
  • Outstanding medical, dental, vision plans
  • Health and dependent FSA
  • Employer‑paid life and long‑term disability insurance
• Financial Health
  • 401(k) with company match
  • Financial planning and education…