Performance Marketing Specialist

The ideal candidate will be responsible for creating marketing content and distributing it effectively. You will help us create a strong brand presence with innovative promotional offerings, online and offline marketing campaigns, and marketing events. You will collaborate with the sales team to ensure that your marketing efforts support their sales efforts. Finally, your analytical skills will assist you as your monitor and report on the success of your marketing efforts.

Evergreen Brands is the parent company behind a growing portfolio of businesses serving commercial clients across North America. Our companies provide essential facility and exterior services, including landscaping, snow removal, asphalt maintenance, janitorial services, lot sweeping, and commercial property solutions.

We are looking for an experienced Performance Marketing Specialist to develop, manage, and optimize paid digital campaigns that deliver measurable business growth.

In this position, you will manage campaigns that support both sides of our business:

• Recruiting high-quality subcontractors and service partners throughout the United States and Canada

You will own paid advertising strategy, execution, optimization, conversion tracking, and reporting across Google and Meta. This role is ideal for a data-driven marketer who enjoys continuous testing and understands that successful marketing is measured by qualified leads, conversions, pipeline growth, and return on investment—not impressions alone.

• Develop, launch, and optimize campaigns across Google Search, Performance Max, Display, Remarketing, You Tube, Facebook, and Instagram
• Generate qualified commercial sales opportunities through paid advertising
• Develop campaigns that recruit qualified subcontractors and service partners nationwide
• Build keyword, audience, and targeting strategies that improve lead quality and reduce acquisition costs
• Conduct A/B testing of ad copy, creative assets, landing pages, calls to action, and audiences
• Monitor campaign performance and make ongoing data-driven optimizations
• Manage conversion tracking using GA4, Google Tag Manager, Google Ads, and Meta Pixel
• Use Hub Spot CRM and Marketing Hub to measure performance throughout the sales and recruiting
• Develop dashboards that track cost per lead, cost per acquisition, ROAS, conversion rates, and pipeline performance
• Collaborate with the Marketing & Creative Director to improve messaging, landing pages, and conversion rates
• Manage advertising budgets while maximizing return on investment
• Recommend new advertising channels, technologies, and growth strategies

• At least 3 years of hands-on experience managing Google Ads campaigns
• At least 3 years of experience managing Meta advertising campaigns
• Strong knowledge of paid search, PPC strategy, Quality Score optimization, keyword strategy, and audience targeting
• Experience with Google Ads, GA4, Google Tag Manager, Meta Ads Manager, and Meta Business Suite
• Proven success generating qualified leads through paid advertising
• Experience with conversion tracking, attribution, and campaign reporting
• Strong analytical and problem‑solving skills
• Excellent written and verbal communication skills
• Ability to manage multiple campaigns, budgets, and priorities simultaneously

• Experience with Hub Spot CRM and Marketing Hub, including attribution, workflows, forms, landing pages, automation, and dashboards
• Experience integrating Google and Meta advertising data with Hub Spot
• Experience recruiting subcontractors, franchisees, independent contractors, or service providers through paid advertising
• B2B marketing experience in facility services, construction, property management, home services, or a…