Paid Media​/Performance Marketing Expert

Location:

In-House Only – Missoula, Montana

Company:
Montana Knife Company

Montana Knife Company is a premium American-made knife brand known for its exceptional craftsmanship and innovation in the outdoor industry. We have a thriving direct-to-consumer (DTC) business and a passionate customer community. As we continue to scale our digital presence and reach new audiences, we are seeking a skilled Paid Media/Performance Marketing Expert to drive our next phase of growth. If you are excited about a fast‑paced, high‑performing environment and share our passion for the outdoors, this is an opportunity to help take a beloved brand to new heights.

The Paid Media/Performance Marketing Expert will own our performance marketing strategy and execution across a wide range of channels, with the goal of driving new customer acquisition and revenue growth. In this pivotal senior role, you will develop and manage campaigns on digital platforms (Meta, Google, Tik Tok, etc.) as well as explore offline avenues (podcasts, streaming TV, etc.) to expand our reach.

You’ll work closely with our in-house marketing and e‑commerce teams and coordinate with our external growth agency to deliver exceptional omni‑channel performance. This position requires a data‑driven marketer with a proven track record of scaling DTC campaigns profitably, optimizing for key metrics like ROAS, CAC, LTV, and CPM. The ideal candidate is highly analytical, creative with campaign ideas, and passionate about the outdoor lifestyle we represent.

• Paid Media Strategy & Execution:
  Develop and implement comprehensive paid media strategies that align with Montana Knife Company’s growth objectives. Plan and execute campaigns across digital and traditional channels – including Meta (Facebook/Instagram), Google (Search, Display, You Tube), Tik Tok, podcasts, streaming TV, affiliate networks, and more – to drive traffic and new customer acquisition.
• Cross‑Channel Campaign Management:
  Oversee end‑to‑end campaign management, from initial planning and ad creative development to launch and optimization, ensuring consistent brand messaging across all platforms. Manage relationships with external partners (e.g., podcast hosts, media outlets, affiliate partners) to expand our reach and maintain a strong presence in each channel. Continuously test new channels and innovative campaign ideas to scale what works and reach new audiences.
• Data Analysis & Optimization:
  Monitor and analyze performance data on a daily/weekly basis to optimize campaigns for efficiency and ROI. Use a data‑driven approach to adjust targeting, bidding, and creatives in real time, aiming to maximize Return on Ad Spend (ROAS) and minimize Customer Acquisition Cost (CAC). Conduct A/B tests on ads and landing pages to improve click‑through rates and conversion rates, and implement findings to continually improve key metrics.
• Budget Management:
  Take ownership of the paid media budget, allocating spend effectively across channels to meet growth targets while staying within budget. Manage substantial ad budgets (including multi‑million dollar annual spend) efficiently, ensuring resources are allocated for the highest impact. Track and report on spend and performance against targets, keeping a vigilant eye on metrics such as ROAS, CAC, customer lifetime value (LTV), and CPM to ensure campaigns are profitable.
• Collaboration & Leadership:
  Work closely with the internal marketing, creative, and e‑commerce teams to align paid campaigns with product launches, promotions, and overall brand strategy. Partner with our external paid media/growth agency to coordinate campaign execution and leverage their expertise, while providing guidance and insight to ensure agency efforts meet our brand’s goals. Collaborate with designers and content creators to produce high‑performing ad creatives that resonate with the outdoor/hunting audience.
• Reporting & Insights:
  Maintain a robust reporting cadence for all paid media activities. Prepare clear and concise performance reports for internal stakeholders, translating data into actionable insights. Communicate the “story”…