Global Marketing Automation Expert - NJ

Global Marketing Automation Expert - NJ, USA

INSPIRING A BETTER WAY OF LIVING ACCESSIBLE TO ALL

As the preferred partner for window and door automation, SOMFY is committed to inspiring new and better ways of living for all. As a French, family-owned, and independent group, in continuous growth since our creation, we have been world leaders for 50 years and pioneers in home automation. Innovation continuously guides our work and guarantees the excellence of our solutions. We are present in 58 countries, with eight production sites and 17 R&D centers.

We are deeply committed to the well-being of our 7,000 employees, we promote their sustainable employability by promoting internal mobility and developing their skills. We foster diversity and inclusion by building on our strong corporate culture. SOMFY® is the leading global manufacturer of strong, quiet motors with electronic and app controls for interior window coverings and exterior solar protections. Over 270 million users worldwide enjoy the more than 170 million motors produced by Somfy.

During the past 50 years, Somfy engineers have designed products for both the commercial and residential markets to motorize window coverings such as interior shades, wood blinds, draperies, awnings, rolling shutters, exterior solar screens and projection screens. Somfy motorization systems are easily integrated with security, HVAC and lighting systems providing total home or building automation.

The Marketing Automation Expert is responsible for designing, deploying and continuously optimizing CRM campaigns, automated customer journeys and related activation content that support customer acquisition, engagement, conversion and retention objectives. Reporting to the CRM & Marketing Automation Manager within the Global Marketing Activation team, and working in close collaboration with the Audience Marketing Cloud Specialist, this role, based in the US, transforms CRM strategies into scalable, data-driven activation programs across multiple channels and markets.

The role acts as the subject matter expert for marketing automation platforms and customer journey orchestration, ensuring best practices, operational excellence and continuous performance improvement.

• Build and deploy CRM campaigns and marketing automation programs
• Configure, test and deploy CRM campaigns and automated workflows in Salesforce Marketing Cloud or equivalent platforms.
• Ensure reliable execution of campaigns, data flows, triggers and automation processes.
• Apply strong quality-control standards to secure timely and accurate campaign delivery.
• Troubleshoot automation issues with technical teams (DDVC) when required.
• Activate customer journeys
• Translate CRM priorities, audience insights and journey objectives into concrete customer journey scenarios and content needs.
• Build automated journeys across key lifecycle moments: acquisition, onboarding, engagement, retention and reactivation.
• Define operational journey logic, triggers, personalization rules and channel orchestration.
• Maintain reusable journey templates and automation frameworks.
• Develop CRM campaign content and activation assets
• Contribute to the global CRM activation calendar, under the guidance of the CRM & Marketing Automation Manager, by translating defined priorities and themes into operational campaign deliverables.
• Draft, adapt or coordinate the production of CRM content, including emails, messages, briefs and content variations, either directly or with external agencies.
• Ensure campaign content is engaging, customer‑centric, aligned with brand guidelines and adapted to the targeted audience, journey stage and business objective.
• Coordinate with external agencies and…