Team Lead, Marketing Digital Platforms

Mont-Saint-Hilaire, QC, Canada | req
3285

Type of position: Regular

Your future role on our team

Join BBA in the Strategic Marketing and Communications team as a Team Lead, Marketing Digital Platforms. In this role, you'll take charge of our website, our Brand Center and our GEO/SEO strategy, and play an active role in assessing a future CRM with our sales team.

You'll be the platforms expert on the team, making sure they perform, deliver a quality experience and carry accurate information at all times. Digital is moving fast, and we'll be counting on you to make sure our platforms keep pace. You'll work closely with colleagues responsible for content and the corporate narrative, and act as the bridge with IT and our external digital partners.

You'll be able to count on a team of three (a senior technical web advisor, a web content and advertising advisor, and a coordinator) to deliver day to day.

With us, you’ll get the opportunity to...

• Steer the evolution of  with our web partner: roadmap, priorities and releases
• Oversee the experience and performance of our platforms, guiding the monitoring done by your team, analyzing results and recommending improvements
• Advise on user experience and site architecture: navigation, user journeys, pillar pages and structured data
• Deliver our GEO/SEO strategy with our partners to strengthen BBA's presence in search results and AI-generated answers
• Act as the bridge between the brand team, Brand Center users and IT, advising on architecture, metadata, permissions and governance
• Ensure the Brand Center (SharePoint) fits within BBA's Enterprise Content Management strategy, and guide your team in configuring its repositories
• Play an active role in assessing a future CRM with the sales team: needs, integrations, data and governance
• Identify AI tools that can help the team and guide their use
• Lead the platforms team, manage digital projects (timelines, budgets, vendors) and report on performance to leadership

Do your qualities and values match our corporate culture?

• Results-driven
• Desire to motivate and train the next generation
• Inspirational leadership
• Rigorous and ethical
• Strong interest in the world of technology
• Fascination for innovation
• Ability to share and pass on knowledge
• Willingness to transform the world for the better

Summary of certifications and job requirements

• From 10-15 years of experience in digital platforms, IT analysis, marketing technology or a similar role
• Degree in computer science, information systems, digital marketing or a related field
• Proven experience managing digital projects with vendors and IT teams
• Experience leading a team, ideally in a professional services environment
• Strong command of a CMS and web fundamentals (HTML, site structure, hosting, integrations)
• Solid SharePoint experience: architecture, metadata, permissions and governance
• Strong skills in web analytics (GA4, Search Console or equivalent) and technical SEO
• Knowledge of GEO and strong familiarity with generative AI tools
• CRM experience (Salesforce, Dynamics, Hub Spot or other), a strong asset
• Ability to speak IT's language and translate it for managers
• Advanced English skills to facilitate collaboration with other BBA offices and/or clients in English-speaking Canadian provinces and internationally; you may need to use English occasionally or daily, depending on current projects
• Advanced French skills to facilitate collaboration with other BBA offices and/or clients in Québec

An overview of BBA’s total rewards

• Annual base salary
• Annual premium program for regular employees
• Time bank
• Cellphone fee reimbursements

  BBA considers many factors when determining the annual base salary, including location, market, education, relevant and demonstrated work experience,…