Team Lead, Marketing Digital Platforms

Location: Mont-Saint-Hilaire

Team Lead, Marketing Digital Platforms
Mont-Saint-Hilaire, QC, Canada | req
3285

Type of position:  Regular

Your future role on our team

Join BBA in the Strategic Marketing and Communications team as a Team Lead, Marketing Digital Platforms. In this role, you'll take charge of our website, our Brand Center and our GEO/SEO strategy, and play an active role in assessing a future CRM with our sales team.

You'll be the platforms expert on the team, making sure they perform, deliver a quality experience and carry accurate information at all times. Digital is moving fast, and we'll be counting on you to make sure our platforms keep pace. You'll work closely with colleagues responsible for content and the corporate narrative, and act as the bridge with IT and our external digital partners.

You'll be able to count on a team of three (a senior technical web advisor, a web content and advertising advisor, and a coordinator) to deliver day to day.

With us, you’ll get the opportunity to...

Steer the evolution of  with our web partner: roadmap, priorities and releases

Oversee the experience and performance of our platforms, guiding the monitoring done by your team, analyzing results and recommending improvements

Advise on user experience and site architecture: navigation, user journeys, pillar pages and structured data

Deliver our GEO/SEO strategy with our partners to strengthen BBA's presence in search results and AI-generated answers

Act as the bridge between the brand team, Brand Center users and IT, advising on architecture, metadata, permissions and governance

Ensure the Brand Center (SharePoint) fits within BBA's Enterprise Content Management strategy, and guide your team in configuring its repositories

Play an active role in assessing a future CRM with the sales team: needs, integrations, data and governance

Identify AI tools that can help the team and guide their use

Lead the platforms team, manage digital projects (timelines, budgets, vendors) and report on performance to leadership

Do your qualities and values match our corporate culture?

Results-driven

Desire to motivate and train the next generation

Inspirational leadership

Rigorous and ethical

Strong interest in the world of technology

Fascination for innovation

Ability to share and pass on knowledge

Willingness to transform the world for the better

Summary of certifications and job requirements

From 10-15 years of experience in digital platforms, IT analysis, marketing technology or a similar role

Degree in computer science, information systems, digital marketing or a related field

Proven experience managing digital projects with vendors and IT teams

Experience leading a team, ideally in a professional services environment

Strong command of a CMS and web fundamentals (HTML, site structure, hosting, integrations)

Solid SharePoint experience: architecture, metadata, permissions and governance

Strong skills in web analytics (GA4, Search Console or equivalent) and technical SEO

Knowledge of GEO and strong familiarity with generative AI tools

CRM experience (Salesforce, Dynamics, Hub Spot or other), a strong asset

Ability to speak IT's language and translate it for managers

Advanced English skills to facilitate collaboration with other BBA offices and/or clients in English-speaking Canadian provinces and internationally; you may need to use English occasionally or daily, depending on current projects

Advanced French skills to facilitate collaboration with other BBA offices and/or clients in Québec

An overview of BBA’s total rewards

Annual base salary

Annual premium program for regular employees

Time bank

Cellphone fee reimbursements
BBA considers many factors when determining the annual base salary, including location, market, education, relevant and demonstrated work…