Global Brand Director

Location: Vaudreuil-Dorion

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Position Location type:
Hybrid

Contract Type:
Permanent

asmodee is a global leader in tabletop games, committed to bringing people together through great games and amazing stories. Listed on the Nasdaq Stockholm, we are headquartered in France, and our team of more than 2,200 people work across the globe throughout our wholly owned creative studios, distribution businesses, and the functions that support them. We offer one of the world’s largest catalogs of tabletop games, featuring iconic titles like CATAN®, Ticket to Ride®, Dobble/Spot it!®,

and Exploding Kittens®. With a blend of in‑house creations and games from our partners, our portfolio spans hundreds of games across digital and physical platforms.

As an employer of choice, we champion inclusivity, growth, and recognition, fostering a workplace where everyone feels valued. Joining us means shaping unforgettable gaming experiences while contributing to a more sustainable, connected world.

Join us in finding your seat at our game table!

Job Summary
Define and lead asmodee’s direct player experience across brand, storytelling, community, Organized Play, PR and experiential initiatives (physical & digital).

This role elevates asmodee from publisher to cultural player by shaping meaningful brand expression, iconic moments, and immersive experiences that resonate globally.

As part of a transversal structure, the role works closely with all Publishing Studios to ensure strategic alignment across the brand portfolio and foster collaboration between studio brand teams — acting as a human bridge across the ecosystem.

This role is open to candidates with the right to work in the UK, Canada, Spain or Italy. The role will require travel to the office based in that country on occasion.

What does this role Involve
1. Brand Architecture & Studio Enablement

Define and evolve the global brand architecture.

Develop Brand Playbooks, Narrative Kits and Studio Toolkits.

Ensure brand consistency across touchpoints and regions.

Act as strategic partner to Studios and Distribution.

Impact:  Build a scalable, coherent brand ecosystem that strengthens visibility and commercial performance.

2. Cultural Calendar & Strategic Moments

Define the global cultural calendar and key tentpole moments.

Orchestrate cross‑IP initiatives and global brand activations.

Align with Creative, CDP and Data teams to drive relevance and performance.

3. Community & Organized Play

Structure and scale the global player community ecosystem.

Turn engagement into long‑term retention and competitive advantage.

Integrate data‑driven lifecycle and seasonality approaches.

4. Experiential & Events (Physical & Digital)

Design and lead immersive brand experiences.

Elevate IPs into cultural touchpoints.

Drive emotional connection and brand prestige.

5. PR & Cultural Influence

Contribute to a global Publishing PR strategy.

Position asmodee as a leader in gaming culture.

Bridge Studios, Distribution and external audiences.

SUCCESS METRICS

Brand awareness uplift

UGC growth

Cultural PR reach

Brand consistency across markets

KEY STAKEHOLDERS

Studios, Publishing, Distribution, Creative, CDP, Data, Communications, Events.

What are we looking for

12+ years in global brand strategy, entertainment, experiential or cultural marketing.

Proven experience building brand ecosystems and cross‑functional alignment.

Strong storytelling and campaign leadership (physical & digital).

Deep understanding of player communities and Organized Play.

Data‑driven mindset with strong influencing skills.

Our Commitment

Our purpose is Bringing People Together. To us that means all kinds of people, no matter their perceived differences. We strive to create a workplace where everyone feels empowered to show up as their full and authentic selves. asmodee is committed to ensuring equal opportunities and fairness of treatment in the workplace for all employees and job applicants. Our aim is to provide a working environment where everyone is treated with respect and dignity.

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