Videographer

Overview

The Videographer is responsible for creating compelling visual storytelling that promotes Auburn University at Montgomery’s mission, academic programs, student experience, faculty achievements, and community impact. Reporting to the Assistant Vice Chancellor for Strategic Marketing & Communications, this position serves as the university’s primary video content creator, producing high-quality videos for enrollment marketing, digital advertising, social media, web, athletics, advancement, public relations, and internal communications.

The Videographer collaborates with university stakeholders to develop creative concepts, capture video and audio, edit content, and deliver engaging multimedia projects that strengthen AUM's brand and support strategic enrollment and communication goals.

• Plan, shoot, and edit professional-quality video content for marketing, recruitment, branding, fundraising, athletics, and university communications.
• Produce a variety of content including:
  • Student success stories
  • Faculty and staff profiles
  • Academic program spotlights
  • Admissions and recruitment videos
  • Social media content
  • Event coverage
  • Commercials and promotional campaigns
  • Donor and alumni stories
• Manage projects from concept development through final delivery.

• Collaborate with university departments to identify compelling stories that showcase the AUM experience.
• Develop creative concepts, scripts, storyboards, and interview questions.
• Ensure all content aligns with AUM’s brand standards, messaging, and strategic objectives.
• Identify emerging video trends and recommend innovative approaches for audience engagement.

• Capture high-quality photography as needed to support university marketing initiatives.
• Create short-form and long-form content optimized for:
  • Instagram
  • Facebook
  • Linked In
  • You Tube
  • Digital advertising
  • Website and landing pages

• Edit video footage using professional editing software.
• Perform color correction, audio enhancement, motion graphics, captioning, and visual effects.
• Maintain a consistent visual style across university video productions.
• Export content in multiple formats for digital, broadcast, web, and social media distribution.

• Maintain and operate professional video, audio, lighting, and photography equipment.
• Manage video archives, digital assets, and project files.
• Evaluate emerging technologies and equipment to improve production quality and efficiency.

• Provide video and photography coverage for university events including:
  • Commencement
  • Orientation
  • Athletics
  • Student activities
  • Academic events
  • Alumni and donor functions
  • Special university announcements

• Work closely with marketing strategists, photographers, designers, writers, enrollment management staff, and university leadership.
• Support integrated marketing campaigns through creative video content.
• Assist with live streaming and multimedia production needs as assign ed.

• Bachelor's degree in Communications, Digital Media, Film Production, Marketing, Journalism, Multimedia Production, or a related field.
• Minimum of two (2) years of professional experience in video production, videography, multimedia storytelling, or related work.
• Demonstrated experience shooting and editing professional video content.

• Three (3) or more years of professional videography experience.
• Experience in higher education, agency, media, marketing, or communications environments.
• Drone pilot certification (FAA Part 107) or ability to obtain certification.
• Experience with livestream production and event broadcasting.
• Strong photography skills.