Chief Officer; Marketing, Membership & Communications

Chief Experience Officer (Marketing, Membership & Communications)

Job Title:

Chief Experience Officer (CXO)
Job Code: 155242
FLSA Status:
Exempt
Job Grade:
Executive

Reports to:

President & CEO
Revision Date: 11/24/2025
Leadership Level: Organizational Leader
Primary Function/Department:
Association Office

Pay: $120,000 – $125,000 per year

• Develop and implement a comprehensive membership growth strategy that drives acquisition, engagement, and retention.
• Lead the creation and execution of marketing strategies that elevate the YMCA brand and promote programs, services, and community impact.
• Lead Association brand marketing engagement and promotional plans, including membership, program, event, and advertising partnerships and sponsor ships.
• Liaison with YMCA of the USA on branding and marketing.
• Conduct advertising campaigns of all kinds, seeking new ways to secure favorable publicity for the YMCA.
• Prepare and implement a membership sales/retention plan and other direct marketing promotions within the Association and community.
• Lead Corporate Membership sales and retention; collaborate with corporate membership volunteers to develop corporate memberships.
• Oversee communications strategy, ensuring consistent messaging that reflects the Y’s mission, values, and vision.
• Build and mentor high‑performing teams in Marketing, Membership, and Communications.
• Foster a culture of innovation, collaboration, and accountability within departments.
• Provide leadership development opportunities for department leaders.
• Seek and solidify key sponsors, partnerships, and collaborations to further advertising and promote service to the community.
• Facilitate the Marketing Committee(s).
• Serve as a key member of the Senior Leadership Team, contributing to organizational strategy, collaboration, and decision‑making.
• Represent the President & CEO in the community as needed.
• Ensure all marketing and communication efforts reflect the YMCA’s mission and community impact.
• Champion the member experience by aligning strategies with the Y’s commitment to diversity, equity, and inclusion.
• Identify trends, developments, and attitudes of the public toward the YMCA and provide feedback to various departments.
• Utilize analytics and market research to inform membership and marketing strategies.
• Monitor KPIs related to membership growth, engagement, and brand reach; report progress to CEO and Board.
• Develop and manage budget for all aspects of advertising, marketing, and public relations for the YMCA.

• Bachelor’s degree in a related field or equivalent;
  Master’s degree preferred.
• YMCA Organizational Leader certification preferred.
• Eight or more years of professional experience with a background in fundraising in the YMCA or another non‑profit preferred.
• Ability to relate to top community leaders and diverse groups of people from all social and economic segments of the community.
• Proven track record of developing and executing growth strategies in a mission‑driven or service‑oriented organization.
• Strong leadership, communication, and team‑building skills.
• Ability to think strategically and execute operationally in a fast‑paced environment.
• High degree of skill in YMCA program development and operations, fiscal management, board and volunteer development, membership growth and retention, staff development, community development, and collaboration.
• Flexibility and sensitivity to individual community and local association market differences and the ability to engender acceptance in a highly diverse environment.
• Strong interpersonal and communication skills and the ability to work within the culture while thinking strategically and creatively to move the YMCA forward in its mission.
• Strong project management skills, analytical skills, creativity, and resourcefulness in formulating a unique approach to increase YMCA brand awareness and appreciation.
• Ability to track, analyze, and design short‑ and long‑term multi‑market strategies and key programs that can be executed in the marketplace in collaboration with peers, partners, volunteers, and local associations.
• Ability to utilize high‑level communication, persuasion, and strategic thought to help others understand internal and external positions and promote new ideas in an open environment.