Director of Sales Montgomery, AL

Who Are We?

RAM Hotels – a dynamic, thriving, innovative hotel management company headquartered in Columbus, Georgia. Over the last few years, we have quietly and steadfastly taken our place as a leader in the hospitality industry of corporate America, while serving some of the most well-known midscale hotel brands in key markets throughout the Alabama and Georgia region. We strive to meet our customers’ demands while continuously changing the perception of the hospitality industry.

When you join RAM Hotels, you do more than simply switch companies to advance your career, you become part of the RAM Hotels family!

Director of Sales

The question is, can you generate sales? Are you driven to generate sales? Do you know what is important for a successful sale? Do you enjoy making presentations and building long-lasting relationships to ensure that you are successful? Are you a natural-born leader who is confident in your ability to make independent decisions? Are you an influencer who is motivated to make it happen?

Have you planned sales promotions, set sales goals, created advertising material, or trained a sales staff? If you have this type of sales mindset – this is the job for you! As the Director of Sales, you will be responsible for revenue production for hotels while meeting or exceeding planned revenue objectives for occupancy and average daily rate (ADR). You must know how to sell the “product.”

• Direct the day-to-day activities of the sales department; plan, organize, and assign work as needed, develop and communicate strategies and goals, train and advise team of policies and procedures; develop business through direct sales solicitation; secure new clients; maintain existing clients while executing sales plans strategy to maximize profitability of the hotel; follow up on leads to gain additional business
• Increase profitable sales volume by meeting and exceeding the financial and proactive selling goals established by executive management; ensure all pertinent aspects of solicitation, closing, and client communications are complete and documented
• Develop and assist with marketing and sales strategy based on the strengths within each market segment; implement marketing and sales plan; become familiar with the hotel demand segment and take advantage of hotel’s strengths against competitors while analyzing the competitors’ strengths and weaknesses
• Analyze current/potential market sales and trends; coordinate all activity to maintain and increase revenue and market share through added business volume and increase rate; conduct ongoing competitor pricing and product analysis to ensure proper rate positioning and product offering relative to the competition
• Prepare departmental budget that reflects the hotel’s business plan; forecast occupancy fluctuations and direct selling activities to maximize revenue; forecast occupancy changes based on market conditions; meet or exceed budgeted revenue per available room (REVPAR) for the hotel
• Achieve sales revenue goals by managing to sell in-house guests (this may include greeting tours, converse with guests during the continental breakfast and the rest of their stay with us) and room nights through outside sales calls, telemarketing, hotel site visits to include banquet facilities and tours, networking events; etc.
• Support Guest Services as the hotel’s driving philosophy; demonstrates a commitment to Guest Services by responding to guests needs and providing resolution; execute the operational aspects of business booked (generating proposals, contracts, and guest correspondence)
• Perform other tasks as necessary or required to meet or exceed guest satisfaction

• High school graduate or equivalent
• Minimum of two years in hotel sales

Previous experience in the hospitality industry (preferred)

Experience in hospitality sales, policies, and procedures (preferred)

• Must be able to travel – up to 20%
• Persuasive interpersonal skills, self-directed, and independent
• Ability to work in a fast-paced environment
• Must be flexible to work varied schedules
• Excellent written and oral…