Associate Director, Marketing Analytics - OAB

Sumitomo Pharma Co., Ltd., is a global pharmaceutical company based in Japan with operations in the U.S. (Sumitomo Pharma America, Inc.), focused on addressing patient needs in oncology, urology, women's health, rare diseases, cell & gene therapies and CNS. With several marketed products and a diverse pipeline of early- to late-stage investigational assets, we aim to accelerate discovery, research, and development to bring novel therapies to patients sooner.

For more information on SMPA, visit our website  or follow us on Linked In.

The Associate Director, Marketing Analytics – OAB position will lead business insights for the commercial organization as it relates to the Overactive Bladder therapeutic area. This role will be required to operate with diverse data sources, vendors, stakeholders, in a rapidly changing business environment.

This position will report to the Director, Commercial Analytics – OAB and will be an integral part of the Commercial Analytics team. This position will partner with marketing, finance, and market access leadership, along with other Commercial Analytics leaders to deliver accurate, timely, and reliable insights to stakeholders across the commercial organization.

• Perform a critical role in enhancing marketing offerings by developing integrated insights from data/information to shape commercial strategy and decisions.

• Partnering with key stakeholders, create and execute annual market research and analytics plans that align to brand strategy and performance measurement needs.

• Conduct advanced analytics for brand teams to inform brand planning, promotional resource allocation, and marketing strategies, including patient journey creation and ROI analysis.

• As part of the Gemtesa brand planning process, support the development brand-specific situational analysis, participate in tactical planning, and partner with sales and marketing to create meaningful KPIs.

• Closely involved with financial planning process, providing key insights and assumptions for annual and long-range plan forecasting in partnership with brand leadership.

• Develop compelling and actionable insights presentations for key stakeholders, including brand leadership, cross-functional partners, and senior management while adapting communication style based on audience.

• Lead the development of deep dive analytical suite assimilating insights from multiple sources, both internal and external, to help provide a thorough understanding of brand performance.

• Develop strategic partnership as the point of contact for Gemtesa brand team.

• Develop and prioritize key business questions with the cross-functional support of medical, clinical, brand teams, and other partners in the organization.

• Manage development and delivery of strategic KPIs and supporting metrics for the monthly and quarterly business reviews.

• Direct analytic ad hoc project requests related to the Gemtesa brand team.

• Strategic thinker: can see big picture opportunities and translate into actionable plans.

• Excellent written and oral communications skills including executive presence in formal stakeholder presentations.

• Strong knowledge and experience with pharmaceutical data sources (i.e., IQVIA, SHA, MMIT/DRG formulary / market access data).

• Strong knowledge and experience with patient and HCP market research and translating insights from research into actionable recommendations.

• Strong understanding of omnichannel data and media promotion measurement (e.g. Crossix, Media Agencies, etc).

• Proven success in developing analyses with Business Intelligence tools and methods (e.g., Tableau, Qlikview, SQL).

• Excellent team player and collaborative skills.

• Strong demonstrated project management skills and managing external vendors/ deliverables within tight timelines.

• Strategic partner to multiple cross-functional stakeholders.

• Ability to understand the commercial environment and business needs and translate to workable solutions.

• Highly motivated change agent that can push against the status quo and seed new ideas, new ways of thinking, and new ways of working.

• Minimum 8 – 12 (w/o Master’s) or…