Marketing Senior Manager, HCP Execution

US-Remote

Full time

R01551

Sumitomo Pharma Co., Ltd., is a global pharmaceutical company based in Japan with operations in the U.S. (Sumitomo Pharma America, Inc.), focused on addressing patient needs in oncology, urology, women's health, rare diseases, cell & gene therapies and CNS. With several marketed products and a diverse pipeline of early- to late-stage investigational assets, we aim to accelerate discovery, research, and development to bring novel therapies to patients sooner.

For more information on SMPA, visit our website  or follow us on Linked In.

The Marketing Senior Manager, HCP Execution is responsible for leading the translation of ORGOVYX HCP marketing strategy into integrated, high-impact field execution that strengthens adoption, customer engagement, and brand performance. Serving as a senior execution lead for field-facing marketing initiatives, this role provides strategic and operational leadership across HCP tactics, promotional resources, field communications, and office-based adoption programs for key customer segments including Urologists, Medical Oncologists, Radiation Oncologists, APPs, and Pharmacists.

This individual partners closely with the Director, HCP Marketing Lead to shape pull-through priorities, drive coordinated field deployment, and optimize field-facing programs based on business needs, field insights, and performance trends. The role serves as a senior integration point across Brand Marketing, Market Access Marketing, Sales, Training, Operations, Medical, Legal/Regulatory, and external partners to enable consistent execution, disciplined governance, and a seamless customer experience.

The role’s primary focus is driving field pull-through excellence, improving HCP office call effectiveness, and advancing scalable execution capabilities across the brand.

• Lead development of the field execution strategy for HCP marketing initiatives, ensuring strong alignment with brand priorities, customer needs, and business objectives.
• Own pull-through planning and implementation that translates marketing strategies into actionable, measurable, and scalable field programs.
• Establish and continuously improve best practices, processes, and governance for field-facing marketing execution.
• Assess field-facing tactic performance, synthesize feedback, and recommend strategic optimization opportunities to improve impact.

• Lead strategic planning, deployment, and lifecycle management of field-facing promotional resources, ensuring resources are prioritized, actionable, and aligned to brand objectives.
• Oversee Field Direction Memos (FDMs), including prioritization, content coordination, stakeholder alignment, and deployment excellence.
• Drive coordinated field communications across Brand Marketing and Market Access Marketing to improve clarity, consistency, and field usability while reducing communication burden.
• Ensure field resources remain current, compliant, strategically aligned, and supported by clear guidance for effective execution.
• Lead implementation of HCP derivative content and pull-through adaptations that support customer engagement, message consistency, and field effectiveness.

• Lead planning, execution, and optimization for starters, vouchers, and related office-based adoption resources.
• Identify and advance opportunities to improve HCP trial, adoption, and office workflow integration through targeted pull-through programs.
• Partner with field leadership, market access, and operations teams to maximize utilization, operational feasibility, and business impact of office-based support…