Motion Designer - Animation & Graphics

Location: Montreal

About Liftoff
Our Mission:
Making the world a better, healthier place by gamifying fitness

Liftoff is the Duolingo of fitness, empowering anyone to start and stay at the gym so they develop healthier, more powerful habits.

We’re a mission-driven team that moves fast, owns the details, and does the work. We’re fully bootstrapped, profitable, and built from zero to $8M+ ARR in under two years.

About the Team
You’ll join the  Product team , working alongside our  UI/UX Designer , Product Managers, Engineering, and Marketing.

Motion is what makes our product feel like a game instead of a spreadsheet.  Levels, streaks, unlocks, and our mascot Jymbo all live or die on how they move.

About the Role
We’re hiring a  Motion & Graphics Designer  to own  everything that moves  at Liftoff, in the app and in our marketing.

This is a  motion-first role with real graphic design range . You’ll animate characters, build in-app motion, cut marketing assets, and design the static graphics that sit around them.

Your core focus areas:

Character animation  for Jymbo and the wider cast

In-app motion design:  transitions, celebrations, unlocks, state changes

Animated graphics  for features, shop items, and collectibles

Marketing assets:  social, ads, App Store, launch content

Animatics and storyboards  that let the team see a feature before it's built

Graphic design  to support all of the above

What Success Looks Like

Motion that ships in the product . Files hand off cleanly and perform on devices.

Jymbo feels alive.  A character with a consistent personality across dozens of animations.

Marketing assets that travel.  Content built to be shared, not just posted.

A documented motion language:  timing, easing, and reusable patterns the whole team can pull from.

What You’ll Do

Animate characters

Bring  Jymbo  to life with new  rigs, poses, expressions, and reaction animations

Build a  consistent character personality  across quests, streaks, wins, and losses

Produce  2D vector animation  built for reuse, not one-offs

Design in-app motion

Animate  transitions, celebrations, unlocks, progress states, and micro-interactions

Ship  Lottie and Rive files  engineers can drop straight into React Native

Work inside  performance budgets : file size, frame rate, battery, low-end devices

Build marketing and social assets

Cut  motion content for social, ads, App Store, and launches

Design for  shareability , including formats built to get reposted

Turn product features into  short, legible visual stories

Storyboard and pitch with animatics

Take a feature brief and produce an  animatic  the team can react to

Use motion to  pressure-test an idea  before it becomes engineering work

Handle supporting graphic design

In-app graphics:  splash screens, status cards, game‑like items, collectibles

Illustration and vector artwork  for features and campaigns

Keep your work consistent with the  design system  our UI/UX Designer maintains

You’ll Likely Succeed If You Have
We don't expect you to check every box. We care most about  ownership, judgment, and shipping .

A strong animation reel  with  character work  in it, not only kinetic type and logo stings

Adobe After Effects  fluency, including  export to Lottie

Rive  experience for character and interactive UI motion

Figma  fluency, enough to work inside an existing design system and hand off cleanly

Real graphic design ability.  You can design the static asset, not just animate someone else's.

Shipped animation in a live product or campaign , with users who actually saw it

Clear written communication.  You can spec motion, document timing, and explain your choices.

Comfort in a startup environment:  short feedback loops, big ownership, no red tape

Bonus Attributes

Marketing and social assets you've shipped before , ideally with…