Growth Marketing Manager
Job Description & How to Apply Below
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Betting Jobs are working with a growing online casino and sports book platform headquartered in Montreal, offering cutting-edge gaming experiences across Canada. They are looking for a Growth Marketing Manager to join their team.
The successful candidate will be responsible for managing acquisition budgets, maximizing ROI, and continuously identifying new opportunities to grow the player base.
Key Responsibilities:
- Develop, execute, and optimize acquisition campaigns across paid search, paid social, programmatic display, influencer marketing, affiliates, and sponsor ships.
- Create and manage A/B testing programs to improve ad performance, conversion rates, and player acquisition funnel metrics.
- Own acquisition budget management, ensuring optimal CAC-to-LTV ratios.
- Collaborate with creative teams to produce high-performing ad creatives and conversion-focused landing pages.
- Report on campaign performance and provide actionable insights for continuous improvement.
- Identify and test emerging channels and partnerships to expand acquisition reach.
- Monitor competitor acquisition strategies and industry trends to maintain a competitive edge.
Requirements:
- Proven track record in growth marketing, user acquisition, or performance marketing within the gaming/iGaming industry.
- Strong analytical skills with experience in attribution modelling and marketing analytics tools.
- Hands-on experience managing acquisition budgets and optimizing campaigns for profitability.
- Creative problem-solver who can think strategically and execute tactically.
- Excellent communication and negotiation skills for vendor and partner management.
- Seniority level
Mid-Senior level
- Employment type
Full-time
- Job function Marketing
- Industries Gambling Facilities and Casinos
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