Position Overview
The Global Senior Digital Marketing Manager, Industry Lead is a key member of Autodesk’s Global Acquisition & Performance Marketing (APM) organization. This role owns the full-funnel acquisition strategy and activation for a designated industry (AEC, D&M, M&E, AutoCAD, etc.) across all paid media platforms and all 3rd-party demand-generation channels. You will partner closely with Autodesk’s IPEM (Industry, Portfolio, and Emerging Business Marketing) team, Global Campaigns, and channel specialists to design and execute end-to-end industry acquisition programs.
We are looking for someone who brings strategic depth, hands-on expertise across digital acquisition channels, and prior experience leading agencies or teams.
Responsibilities
Own the global acquisition strategy, media mix, and investment approach for the assigned industry
Partner with IPEM and Campaigns teams to define full-funnel objectives, target audiences, value propositions, and activation plans
Translate industry goals into integrated digital marketing strategies across: SEM:
Google, Microsoft
Paid Social:
Linked In, Meta, X, Reddit, Tik Tok
Display & Programmatic: DV360, The Trade Desk, CTV, You Tube, retargeting
Affiliate marketing
Review sites: G2, Gartner, Trust Radius
Content syndication & HQL programs
3rd-party email and lead-generation vendors
DOOH / OOH advertising
Lead forecasting, scenario planning, and budget recommendations with APM leadership
Provide hands-on leadership and oversight across all paid media channels and demand-gen programs supporting the industry
Guide agencies and channel specialists to ensure flawless trafficking, correct tagging/tracking, execution quality, and adherence to Autodesk governance standards
Minimum Qualifications
10+ years of experience in digital marketing, performance media, or acquisition marketing
Hands-on experience across SEM, Paid Social, Display/Programmatic, You Tube/CTV, Affiliate, Retargeting, and emerging paid platforms
HQL programs
Content syndication
Review site strategy
3rd-party email & lead-generation vendors
DOOH/OOH media
Strong analytical skills and experience with CRM and marketing automation tools (e.g., Salesforce, Marketo)
Experience resolving tracking/tagging issues, attribution discrepancies, and measurement challenges
Demonstrated ability to lead agencies and influence cross-functional teams
Prior people-management experience (formal or informal)
Excellent communication and presentation skills; ability to simplify complex data and influence global stakeholders
Preferred Qualifications
Experience in B2B SaaS, enterprise software, or industries relevant to Autodesk (AEC, D&M, M&E, AutoCAD)
Familiarity with CDPs, server-side tracking, privacy compliance, and data governance
Experience with
MMM, MTA
, and advanced attribution methodologies
Understanding of global marketing, localization requirements, and regional media nuances
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25WD94276, Responsable mondial du marketing numérique pour le secteur
Aperçu du poste
Le responsable mondial du marketing numérique senior pour le secteur est un membre clé de l'organisation mondiale Acquisition & Performance Marketing (APM) d'Autodesk. Ce poste implique la responsabilité de la stratégie d'acquisition et de l'activation pour un secteur spécifique (AEC, D&M, M&E, AutoCAD, etc.) sur toutes les plateformes médiatiques payantes et tous les canaux tiers de génération de demande. Vous travaillerez en étroite collaboration avec l'équipe IPEM (Industry, Portfolio, and Emerging Business Marketing) d'Autodesk, les équipes Global Campaigns et les spécialistes des canaux de distribution afin de concevoir et de mettre en œuvre des programmes d'acquisition sectoriels de bout en bout.
Nous recherchons une personne qui apporte une profondeur stratégique, une expertise pratique des canaux d'acquisition numériques et une expérience préalable dans la direction d'agences ou d'équipes.
Responsabilités
Être responsable de la stratégie d'acquisition mondiale, du mix média et de l'approche d'investissement pour le secteur assigné
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