Director, Paid Search and Web Content

Survey Monkey is the world’s most popular platform for surveys and forms, built for business—loved by users.  We combine powerful capabilities with intuitive design, effectively serving every use case, from customer experience to employee engagement, market research to payment and registration forms. With built‑in research expertise and AI‑powered technology, it’s like having a team of expert researchers at your fingertips.

Trusted by millions—from startups to Fortune 500 companies—Survey Monkey helps teams gather insights and information that inspire better decisions, create experiences people love, and drive business growth. Discover how at

What we’re looking for
Survey Monkey is seeking a strategic and results‑oriented Director of Search and Web Content & Strategy to lead our global Search (SEO/SEM) and Website Content & Strategy teams. This leader will be responsible for defining how customers find us and how they experience our brand from the first click through to conversion.

You will develop a unified, holistic strategy that treats our website not as a collection of pages, but as a connected system. By bridging the gap between search intent and web content strategy, you will lead a high‑impact, cross‑disciplinary team (SEO, SEM, UX, CRO, and Writing) to drive sustainable traffic, engagement, and revenue growth.

What you’ll be working on

Develop and champion a multi‑year global strategy that maximizes traffic and conversions across SEO, SEM, and Web Content. Ensure that search intent is perfectly matched with a seamless, low‑friction website experience.

Define a clear, competitive POV on how Survey Monkey will achieve high visibility and conversion rates within the evolving Generative Experience Optimization (GEO) and Answer Engine Optimization (AEO) landscape.

Own the overarching website content strategy, defining what content we create, combine, evolve, or retire to drive customer understanding and conversion.

Lead and mentor a multi‑disciplinary team spanning UX, CRO, and content writing, setting high standards for quality, systems thinking, and performance impact.

Transform the website into a cohesive ecosystem that guides ICPs through their specific journeys, reducing friction and helping users find value faster.

Own the global Search budget and web content strategy roadmap, ensuring efficient allocation of multi‑million dollar spend across paid channels (e.g., Google Ads, Bing) and organic growth initiatives.

Drive a rigorous culture of continuous testing (A/B testing) across search assets and web experiences to improve performance across the entire acquisition funnel.

Partner with the Data team to enhance attribution models and ensure "paid signals" are used to optimize both search bidding and on‑site personalized experiences.

Serve as the primary bridge between Growth, Product, Engineering, Brand, PMM, and Data teams to prioritize the technical roadmap, content structure, and reporting requirements.

Establish frameworks and principles that help the organization scale content thoughtfully, ensuring discoverability for both humans and Large Language Models (LLMs).

We’d love to hear from people with

10+ years in Growth Marketing, Search, Web Content Strategy or Web Experience; 4+ years in a senior leadership role overseeing multi‑disciplinary teams (SEO/SEM/UX/Content).

Deep understanding of the interdependencies between technical SEO, paid strategy, and the rapidly evolving AI landscape (GEO, AEO, and LLMs).

A demonstrated ability to develop a clear POV on content systems and user journeys, balancing brand storytelling with performance metrics.

Expert in using data signals (like SA360, GA4, Search Console) and qualitative insights to drive precise budget allocation and site optimizations.

Excellent ability to communicate complex technical requirements and holistic "Search-to-Site" strategies to executive leadership and non‑technical stakeholders.

Proven track record of influencing across Product, Engineering, and Creative teams to deliver a unified customer experience.

Survey Monkey believes in‑person collaboration is valuable for building relationships, fostering community, and enhancing our…