Media Strategist

Excited to join a different type of media agency leading the way in consumer data, analytics and insights? At Prospect Media Group, we're all about data driven media plans, digging deep for consumer insights and developing creative media strategies that shake up both the traditional and digital scenes. We're pros at crafting custom client analytic models making sure our partners get the most bang for their buck.

We’re looking for a strategically minded, hands‑on Media Strategist who lives at the intersection of data, creativity, and business impact. This fully remote role is ideal for someone who understands not just how to execute campaigns - but why certain channels, tactics, and investment levels should be recommended.

This role is ideal for someone who enjoys owning both the strategy and the execution – building the plan, activating campaigns in-platform, and continuously optimizing performance.

You’ll develop and execute full‑funnel media strategies across SEM, Paid Social, and Programmatic, balancing performance and brand objectives based on business needs. You’re as comfortable optimizing campaigns in-platform as you are presenting strategic recommendations and defending your POV with clients. You don’t just report on results – you interpret them, identify opportunities, and push for smarter next steps. If you’re curious, analytical, forward‑thinking, and love turning data into meaningful stories, we’d love to meet you.

• Develop full‑funnel media strategies aligned with client business objectives, including awareness, acquisition, retention, and revenue growth.
• Plan and activate across digital channels including Search, Paid Social, and Programmatic (including DV360).
• Recommend the right balance of brand‑building and performance‑driven media investments, clearly articulating trade‑offs and long‑term impact.
• Define KPIs and measurement frameworks that connect media performance to business outcomes.
• Bring proactive ideas and strategic recommendations that help clients scale.

• Launch, manage, and optimize campaigns across Google Ads, Meta, DV360, and other relevant platforms.
• Continuously refine targeting, bidding strategies, creative testing, and audience segmentation.
• Monitor budgets, pacing, and campaign delivery to ensure financial accuracy and performance alignment.
• Collaborate with internal and client teams to ensure campaign integrity and tracking accuracy.

• Implement and QA site tagging, pixels, and conversion tracking (Google Tag Manager experience preferred).
• Analyze campaign performance using GA4, Adobe Analytics, and platform reporting tools.
• Translate performance data into clear insights and actionable recommendations that tie back to business outcomes.

• Demonstrate curiosity and working knowledge of AI‑powered tools used in marketing and media.
• Incorporate AI into research, campaign analysis, and workflow efficiencies while applying critical thinking to ensure outputs support sound media strategy.
• Build trusted relationships with clients and lead performance discussions as a strategic advisor.
• Present strategies, insights, and optimization recommendations clearly and confidently.
• Simplify complex media concepts into clear, business‑focused recommendations.
• Support new business development through participation in pitches and strategic proposals.
• Partner cross‑functionally with creative, analytics, finance, and account teams to deliver integrated campaigns.
• Support and mentor team members while contributing to a collaborative team culture.
• Share ideas that improve how we work, not just what we deliver.
• Stay current with emerging trends and bring new opportunities to clients.

You’re passionate about digital media and motivated by the role it plays in driving real business results. You combine strong strategic thinking with hands‑on execution and are comfortable navigating both the day‑to‑day mechanics of campaign management and the bigger‑picture strategy behind it.

You stay curious about how the media landscape is evolving – from emerging platforms to new measurement…