MarTech Operations Lead

Who We Are

At Air Canada Vacations, we’re in the business of making dreams travel. That’s why we offer vacation packages, tours, cruises and more tailored to everyone’s individual needs. We like to say we have a vacation for every traveller because we do! If you’re someone who’s passionate about exploring the world and sharing that enthusiasm with our customers, we’d love to welcome you to our team.

For over 50 years, Air Canada Vacations has been making travel easy, so come and join us in helping fellow Canadians create unforgettable memories wherever they go.

by August 17, 2026

Reporting to the Manager, Product Martech, the Mar Tech Operations Lead is responsible for driving the operational excellence and day-to-day management of our marketing technology ecosystem. This role sits at the heart of our CDP capability, ensuring our platform, processes, and activation journeys are well-designed, efficiently implemented, consistently optimized and deliver connected customer experiences. In addition to supporting platform operations, this role helps connect teams, tools and processes by enabling smooth workflows and promoting effective use of our platform.

As a power user, this person will champion best practices, train internal teams, and reinforce privacy and governance to ensure secure, scalable, and high-quality use of our tool.

• Own in-platform configuration and orchestration, building cross-channel customer journeys based on strategy defined with channel managers and marketing team.
• Ensure journeys are optimized for performance, scalability, and personalization and that they do not overlap with other initiatives.
• Maintain documentation of all journeys, workflows, and associated logic.
• Monitor platform health, troubleshoot issues, and implement fixes or enhancements as needed.
• Build and maintain operational processes and best practices for all internal stakeholders.
• Serve as power user, providing training, onboarding, and ongoing support to teams.
• Oversee day-to-day platform administration, including access governance, user management, field and attribute configuration, naming conventions, and tagging frameworks.
• Maintain data hygiene and alignment with governance standards.
• Identify opportunities to enhance efficiency, automation, and standardization across the customer experience and Martech operations.
• Support the product manager in gathering business requirements from channel managers and translate into technical requirements for either internal or vendor roadmaps.
• Collaborate closely with Marketing, Data, Operations and IT to ensure effective and timely delivery of various use cases.
• Support compliance and data governance to ensure proper handling of customer data.

• 3+ years years of experience in marketing technology CDP operations, or multi-channel marketing automation.
• Hands-on experience with enterprise marketing automation or CDP platforms to build unified customer views, advanced audience segmentation and cross-channel journeys.
• Experience with templating languages (e.g. Jinja2, Liquid, or AMPscript) for dynamic content personalization and Regex
• Excellence in documenting processes, writing user stories, and collaborating cross-functionally.
• Ability to train and guide non-technical users.
• Experience with data models, field architecture (JSON), and integration between CDP, marketing automation and CRM systems, an asset
• Familiarity with governance frameworks and Quebec and Canada privacy laws, an asset
• Bilingual written and spoken

• Our team loves to travel, and we have one of the most generous employee travel programs in the industry. You’ll be eligible for travel privileges for yourself and other eligible persons once you’ve completed 6 months of service
• Hybrid work model:
  Corporate Mandate of 4 days in office (Tuesday, Wednesday, Thursday + 4th day of your choice) and 1 day from home
• We value your wellbeing and offer a wide variety of benefit plans, including health and dental, for you and your family
• We offer training and development tools to help unlock your full potential

Please note that these benefits apply to permanent, full-time employees.