Senior User Experience; UX) Designer

Who We Are At Air Canada Vacations, we’re in the business of making dreams travel. That’s why we offer vacation packages, tours, cruises and more tailored to everyone’s individual needs. We like to say we have a vacation for every traveller because we do!

Who We Are At Air Canada Vacations, we’re in the business of making dreams travel. That’s why we offer vacation packages, tours, cruises and more tailored to everyone’s individual needs. We like to say we have a vacation for every traveller because we do! If you're someone who's passionate about exploring the world and sharing that enthusiasm with our customers, we'd love to welcome you to our team.

For over 50 years, Air Canada Vacations has been making travel easy, so come and join us in helping fellow Canadians create unforgettable memories wherever they go.

JOB TITLE:

Senior User Experience (UX) Designer

POSITION STATUS:
Permanent

DEPARTMENT: E-Commerce

LOCATION:

Montreal

We are seeking an accomplished Senior UX Designer to join our Digital Product and Design team and lead the design of intuitive, customer-centric experiences for our travel and all-inclusive vacation booking platform. This role is responsible for driving user experience strategy across key product initiatives, translating complex business and customer needs into elegant digital solutions that enhance usability, engagement, and conversion.

As a senior individual contributor, you will play a critical role in shaping the product experience from discovery through delivery. You will partner closely with product owners, UX Research, UI Design, developers and business stakeholders to define user experience direction, influence product strategy, and ensure the delivery of high-quality, scalable design solutions.

• Lead the end-to-end UX design process for strategic product initiatives, from discovery and research through design, validation, and implementation.
• Define user experience strategies that align customer needs with business objectives and product vision.
• Monitor industry trends, emerging technologies, and evolving customer expectations within digital commerce and the online travel industry to inform product innovation.

• Design complex user journeys across the travel booking lifecycle, including search, package browsing, product comparison, booking, payment, account management, and post-booking experiences.
• Produce user flows, interactive prototypes, and high-fidelity designs that effectively communicate user experience solutions.
• Partner with the Architect team and Developer teams throughout implementation to ensure design quality, feasibility, and consistency.

• Conduct and synthesize user behavioral analytics, and customer feedback to identify opportunities and validate design decisions.
• Work closely with the UX researchers to leverage user research and usability testing findings.

• Drive the evolution, adoption, and governance of the organization's design system, ensuring consistency, scalability, and adherence to UX standards.
• Create, maintain, and optimize reusable Figma component libraries that support efficient and consistent product development.

• Conduct UX audits using industry frameworks, heuristic evaluation principles, and accessibility standards.
• Identify usability issues and conversion barriers, providing actionable recommendations.
• Benchmark experiences against industry leaders to drive continuous improvement.

• Collaborate with Product Managers to define product requirements, prioritize initiatives, and influence product roadmaps through a user-centered approach.

• Facilitate design reviews, workshops, and stakeholder presentations, effectively communicating design rationale and influencing decision‑making at multiple organizational levels.

• Mentor and provide guidance to designers through constructive feedback, design critiques, and knowledge sharing to elevate overall team performance.
• Champion accessibility, usability, and UX best…