Specialist, Digital Marketing

6520 Abrams, Saint-Laurent, Quebec H4S 1Y2 Canada

Since 1916, Oatey has provided reliable, high-quality products for the residential and commercial plumbing industries, with a commitment to delivering quality, building trust and improving lives. Today, Oatey operates a comprehensive manufacturing and distribution network comprised of industry leading family of companies:
Oatey, Cherne, Keeney, Quick Drain, Hercules, Dearborn, Oatey Canada, William H. Harvey, Masters, Contact, Belanger, Lansas, and Durgo. At Oatey, we're doing big things — and by joining us, you'll have the chance to do big things too. You can build a strong career in an innovative, inclusive, high-performance environment, with the confidence that your company cares — about you, our customers and our world.

Ready to make an impact in a place where you matter?

The Digital Marketing Specialist supports the company's digital marketing strategy by creating, managing, and optimizing digital content across the website, social media, email marketing, and paid advertising platforms. This role is responsible for increasing brand awareness, generating leads, improving online visibility, and monitoring campaign performance. Reporting to the Marketing Manager, the Digital Marketing Specialist collaborates with internal teams, creative resources, agencies, and external partners to achieve marketing objectives.

• Develop and execute social media strategies across Facebook, Instagram, Linked In, Tik Tok, You Tube, and Pinterest.
• Create digital content including blog posts, website copy, newsletters, videos, infographics, and promotional materials.
• Optimize website and digital content using SEO and AIEO best practices.
• Create, execute, and analyze email marketing campaigns and automated workflows.
• Monitor website traffic and campaign performance using analytics tools and provide recommendations for improvement.
• Maintain website content, landing pages, blogs, and other digital marketing assets.
• Support the planning, execution, and optimization of paid advertising campaigns across digital platforms.
• Collaborate with internal stakeholders and external partners to support marketing initiatives.

• 2–5 years of experience in digital marketing and campaign execution.
• Experience managing social media platforms including Facebook, Instagram, Linked In, Tik Tok, Pinterest, and You Tube.
• Experience creating digital content for websites, blogs, email marketing, and social media.
• Knowledge of SEO best practices, keyword research, website optimization, and digital analytics.
• Experience creating and executing email marketing campaigns.
• Experience managing paid advertising campaigns using Google Ads, Meta Ads, Linked In Ads, or similar platforms.
• Experience maintaining website content using a CMS such as Webflow, Word Press, or Shopify.
• Proficiency with Google Analytics, Google Search Console, Microsoft Office, and project management tools such as Asana.
• Strong written communication skills in English and French.
• Experience working with internal teams, agencies, and external marketing partners.

Bachelor's degree, college diploma, or equivalent education in Marketing, Communications, Digital Marketing, Business, or a related field.

Associates working at Corporate sites are required to work in-person according to the Hybrid & Remote Workplace Policy.

This role is primarily sedentary and involves prolonged periods of sitting and working on a computer.

Regular use of hands for typing and operating office equipment is required, along with visual focus on screens and documents.

Frequent standing, walking while at trade shows, and lifting up to 10–20 pounds may be required.

Work is performed in a climate-controlled office or remote environment with moderate noise levels.

Travel up to 15% travel for trade shows, networking, video shoots or other.

Depuis 1916, Oatey offre des produits fiables et de haute qualité aux secteurs de la plomberie résidentielle et commerciale, avec un engagement à fournir…