Digital Marketing Lead at Nespresso

Location: Montreal

Join Nespresso’s team as a Digital Marketing Lead, focusing on e-commerce strategies in a hybrid work setting. Enhance customer acquisition and drive machine sales through innovative marketing initiatives.

In this vital role within Nespresso Canada, you will define and own strategic acquisition plans, ensuring consistent and effective promotional communication. Your expertise will guide the launching of machine campaigns while analyzing performance metrics for continuous improvement. Previous experience in digital marketing for quality consumer goods is essential.

Key Responsibilities:

• Design and manage high-impact acquisition journeys

• Lead end-to-end promotional campaigns and machine launches

• Coordinate with HQ for successful campaign execution

• Optimize channels for maximum customer engagement

• Analyze digital trends to enhance marketing strategies

Requirements:

• University Degree in relevant field, such as Marketing

• 4 years of digital marketing experience in a premium environment

• Strong communication skills in French and English

• Excellent budget management and analytical skills

• Capacity to work independently and foster collaborative relationships

Leverage your digital marketing experience to contribute to Nespresso’s success in e-commerce acquisition.